The Marketing and Communications Specialist is responsible for creating and implementing effective communication strategies that enhance the reputation, visibility and public understanding for the UF Herbert Wertheim College of Engineering and the departments within the college. This position will develop compelling department content, and execute public relations strategies that focus on storytelling, audience engagement, and brand building through digital platforms and strategic communication.

Content Creation & Storytelling:

• Research, write and craft compelling stories, blogs, newsletters, and website content to showcase HWCOE and its departments’ achievements and initiatives.
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• Collaborate with graphic designers, videographers and photographers to create engaging multimedia content tailored for digital platforms.
  
  
• Develop targeted messaging and campaigns for various audiences to support organizational goals.
  
  
• Ensure all content aligns with brand guidelines and supports the overall communications strategy.

Social Media Management:

• Develop and implement social media strategies for designated departments to enhance visibility and engagement across platforms, including Facebook, Instagram, X, LinkedIn, and emerging channels.
  
  
• Create, schedule and monitor social media content, ensuring consistency in voice, tone and branding.
  
  
• Engage with audiences by responding to comments, messages and mentions in a timely and professional manner.
  
  
• Stay updated on social media trends, tools and best practices, and recommend strategies to improve performance.
  
  
• Analyze social media metrics and prepare regular reports to assess effectiveness and inform future strategies.

Internal Communication & Collaboration:

• Partner with internal teams to gather information and identify opportunities for content development.
  
  
• Provide guidance and support to departments and stakeholders on effective use of social media.
  
  
• Coordinate with marketing and communications teams to ensure cohesive messaging across all channels.

Strategic Communications:

• Assist in developing and executing public relations and communication plans.
  
  
• Monitor industry trends, news cycles and current events to identify proactive opportunities for storytelling.
  
  
• Collaborate with the marketing team to ensure integration across communication channels.

Event Promotion:

• Support the planning and promotion of events and community outreach activities.
  
  
• Develop communication materials and/or post-event recaps.

Measurement and Reporting:

• Monitor and report on the effectiveness of public relations initiatives using analytics tools and media monitoring platforms.
  
  
• Provide regular updates on campaign results and earned media coverage to stakeholders.

Other duties as assigned.