Marketing and Comm Spec II

Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience

Responsible for the coordination of a comprehensive strategic marketing plan to inform, increase awareness, participation, and the utilization of the programs, services

• Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and the department; ensure all are in-line with appropriate targets, timelines, policies and techniques
• Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required
• Plans and creates original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs.
• Ensure all materials, art, or work produced follow proper brand standards and brand consistency
• Maintain departmental website updating content and design as needed
• Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed
• Assist with creating communications for high level stakeholders
• Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations
• Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility
• Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

Responsible for project management and determination of workflow for completion of marketing or communication needs

• Determine workflow for project requests, set appropriate timelines, ensuring communication about project progress; follow-up/follow-through on completion of projects
• Confer with clients to discuss and determine layout design and goals for communication pieces; Identify and communicate on complex project issues.
• Manage marketing related archive files for the department including but not limited to media clippings, image files, design files, and back-up of all digital files.
• Collaborates with Division of Student Life Marketing & Strategic Communications in the implementation of policies and procedures relating to the marketing and communications processes and procedures

Manage print projects and assist with communicating to external vendors

• Prepare artwork files for print and meeting vendor specifications 
• Responsible for purchasing various marketing materials (e.g. print materials, signage, environmental design materials) with third party vendors

Perform other related functions including developing reports and handling special projects

• Serve on Division of Student Life or University of Florida committees as needed 

 $67,200 Annually

EDUCATION & EXPERIENCE

• Bachelor’s in public relations/communications, marketing, graphic design, advertising or business marketing
• Demonstrated experience in creating, managing and measuring marketing strategies, content creation and digital engagement.
• Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with a fluctuating and competing priorities
• Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
• Demonstrated experience in brand management 

SKILLS

• Demonstrated proficiency with computers and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Demonstrated experience with website creation and editing (WordPress)
• Demonstrated proficiency in social media platforms
• Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
• Highly proficient in print-related applications and techniques
• Demonstrated planning and organization skills
• Demonstrated interpersonal skills

ABILITIES

• Proven ability to effectively lead and direct collaborative, customer-based services in a complex environment with multiple stakeholders
• Accuracy, attention to detail and a customer service-oriented attitude
• Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions
• Demonstrated ability to handle multiple projects or tasks simultaneously
• Ability to work as part of a team in a multi-faceted environment

• In order to be considered, you must upload your cover letter and resume.
• Application must be submitted by 11:55 p.m. (ET) of the posting end date.