The Marketing and Communications Specialist will serve the University of Florida’s College of Pharmacy and support the marketing and digital communications efforts to drive strategic enrollment growth. The College of Pharmacy has educational, research and clinical/service missions and is an integral part of the UF Health academic health center and the UF campus.

The ideal candidate will possess a strong understanding of marketing and digital strategies and effectively support the development, implementation and execution of marketing plans to meet intended goals. Specific experience in marketing for online graduate programs in higher education, especially in healthcare, is highly desirable.

The Marketing Specialist will be expected to work extensively with the college’s residential and online graduate education programs, as well as the continuing pharmacy education program, to grow student recruitment and registration efforts. They will play a primary role in customer relationship management (CRM) technology management and executing targeted marketing campaigns using Salesforce and Marketing Cloud. They will play a supporting role in digital advertising campaigns, project management and website content development.

As a member of the College of Pharmacy Enrollment Marketing team, the Marketing Specialist will work under the supervision of the Assistant Director of Enrollment Marketing to support the college's marketing needs.

Primary Duties Include: 

CRM Administration
• Manage, maintain and optimize the college’s enrollment CRM to support recruitment initiatives for residential, online graduate and continuing pharmacy education programs.
• Build and refine audience segments, manage lead lists and ensure data accuracy to support targeted marketing and communication strategies.
• Provide regular CRM data summaries, dashboards and lead updates to program directors and stakeholders to inform recruitment decisions.
• Develop, launch and optimize automated multichannel marketing campaigns (e.g., email, social media and other digital outreach) to strengthen engagement and move prospects through the enrollment funnel.
• Map, analyze and enhance the prospective student journey across all digital touchpoints from first inquiry through enrollment to improve user experience and increase inquiry‑to‑application conversion.
• Assess lead outcomes to help determine the most efficient and impactful recruitment activities (e.g., application results of webinar attendees, RSVPs to matriculation).

Marketing Data Analysis 
• Monitor key performance indicators (e.g., conversion rates, engagement trends, funnel progression) and use insights to recommend strategy adjustments to program directors.
• Support the implementation of program marketing plans by contributing tactics that align with recruitment goals for residential, online graduate and continuing pharmacy education programs.

Digital Marketing 
• Assist with planning, execution and optimization of digital marketing campaigns, including search advertising, pay‑per‑click initiatives, social media advertising and digital media placements.
• Support the creation, editing and distribution of marketing emails tailored to leads, applicants and enrolled students.
• Track and report campaign performance, analyze outcomes and assess ROI to inform future digital marketing strategies.

Research, Strategy and Planning
• Identify audience needs, market trends and emerging opportunities in the residential, online graduate and continuing pharmacy education space.
• Recommend integrated marketing strategies that bridge web, mobile, social and digital channels to drive lead generation and improve enrollment performance.
• Collaborate with internal teams (communications, admissions, distance education support services) to ensure marketing strategies align with institutional objectives and program‑specific enrollment targets.

Other Assigned Tasks 
• Attend UF College of Pharmacy, UF main campus and UF Health communications meetings.
• Complete required training.
• Perform other duties, as required.

Health Insurance: UF participates in state- and university-sponsored benefits programs for individuals, families and domestic partners, and offers voluntary insurance that includes vision, dental, long-term disability and more.

 

Retirement Options: Attractive options include Florida Retirement System Pension Plan, State University System Optional Retirement Program, Florida Retirement System Investment Plan, and Voluntary Retirement Savings Plan.

 

Leave: UF Faculty and Staff enjoy a generous paid leave plan as well as access to a sick-leave pool, maternity/paternity leave, and leave payouts.

 

To learn more visit: hr.ufl.edu/benefits

● Advanced proficiency in a higher‑ed CRM such as Salesforce, Slate or HubSpot, including building workflows, segments and automated campaigns.
● Experience with AI‑optimized content writing, SEO and web content strategy for higher education sites.
● Familiarity with email marketing platforms (e.g., Marketing Cloud, Slate Deliver).
● Understanding of HTML/CSS for email formatting.
● Experience managing or supporting digital advertising campaigns (PPC, paid social, retargeting, display ads).
● Knowledge of Google Analytics, UTM tracking, and marketing attribution models.
● Ability to analyze campaign data and translate insights into strategic recommendations.
● Superior spelling, punctuation and grammar skills. Familiarity with Associated Press (AP) Style preferred.
● Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives.
● Demonstrated ability to manage multiple marketing campaigns and deadlines simultaneously.
● Familiarity with higher‑education recruitment funnels and student lifecycle marketing.
● Experience with social media strategy or content creation for academic programs.
● Understanding of accessibility and compliance standards in digital communications (WCAG, ADA).