| Job Description: |
The Marketing and Communications Specialist helps tell the story of UF in a way that is clear, engaging, and meaningful to the audiences we serve. As part of the Marketing and Admission Support Team within Teaching and Technology, this role is a great fit for a strong writer and creative communicator who enjoys developing student stories, website copy, email campaigns, social media content, recruitment materials, and other marketing pieces. The specialist will help bring the UF brand to life across channels while collaborating with colleagues, clients, and partners to strengthen visibility, engagement, and program awareness.
Reporting to the Marketing Manager, the Marketing and Communications Specialist is a key member of the Marketing and Admissions Support Team under the Operational Services Unit housed within the Office of Teaching and Technology. The Marketing and Communications Specialist will work individually and collaboratively with unit colleagues and clients to create content and marketing journeys that tell the story of the University of Florida for a wide array of audiences. This position requires a range of writing and editing skills to produce student stories, marketing collateral, email communications, website copy, recruitment scripts, and more to enhance clients’ and sister programs’ reputations and visibility to prospective students, current learners, stakeholders, and peers.
Prepares, edits, and manages a diverse portfolio of content—blogs, white papers, emails, landing pages, conference/research materials, testimonials, social media copy, and annual reports—for publication across formats. Develops project outlines, organizes source material, and coordinates timelines and approvals with internal Teaching and Technology teams and external marketing vendors.
Leads the creation of compelling student, faculty, and program stories. Owns the editorial calendar, sets deadlines, and proactively sources ideas. Conducts interviews and synthesizes information into copy that reflects the UF brand and tone. Aligns stakeholders ahead of publication and, in collaboration with the manager and team leadership, plans releases to maximize visibility.
Proofreads and edits websites, webinars, information‑session presentations, reports, and other communications for accuracy, consistency, grammar, style, and link integrity.
Researches and applies SEO and generative‑AI best practices to drive web traffic and discoverability. Monitors trends, audits supported sites and the market, and recommends technical and content improvements, including opportunities for new content.
Supports outreach events—virtual and in person—by scheduling online information sessions and producing event copy and marketing messaging; coordinates with organizers to ensure timely promotion.
Performs other related duties as assigned.
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