About the role
The Customer Marketing QC Manager is responsible for leading the quality assurance framework that underpins the effective delivery of customer marketing campaigns. This role ensures campaign accuracy, consistency, and compliance across all customer lifecycle communications.
Reporting to the Head of Customer Marketing Operations, the role is accountable for the audit processes across CRM activity, with a focus on campaign QC, experiment validation, automation workflow reviews, and backlog monitoring. A key responsibility is to ensure robust standards are maintained across all CRM marketing communications delivered via Braze and other platforms.
The role requires strong attention to detail, a systematic approach to identifying and resolving issues, and a deep understanding of campaign management processes. This role also provides oversight and direct accountability for a defined number of campaigns weekly, ensuring learnings and continuous improvement are applied.
This position plays a critical role in driving operational excellence across the CRM function, contributing to campaign performance, regulatory compliance, and a high-quality customer experience.
Key responsibilities include:
- Own the development and rollout of a structured Quality Control (QC) framework to drive consistency and rigour across CRM campaigns and test-and-learn programs.
- Lead comprehensive end-to-end audits across campaign lifecycle stages - including compliance checks, creative validation, segmentation accuracy, logic integrity, tracking, and deployment execution.
- Champion proactive issue management by identifying, investigating, and resolving campaign risks through thorough root cause analysis and implementation of corrective actions.
- Ensure customer communications meet all regulatory, brand, and internal compliance standards, supporting audit preparedness and maintaining high levels of customer trust.
- Maintain robust QC documentation, risk registers, and operational workflows (e.g., Monday.com checklists) to embed accountability, visibility, and continuous campaign quality improvement.
- Develop and maintain expert-level knowledge of the Braze platform to champion compliance, consistency, and best-practice campaign execution.
- Oversee user governance, tag structure, naming conventions, and campaign library hygiene within Braze to maintain platform integrity and operational efficiency.
- Embed standardised workflows, approval processes, and compliance gates across all campaigns to ensure Conduct regular audits of live and scheduled automated communications to ensure logic accuracy, audience relevance, and alignment with campaign intent.
- quality, minimise risk, and drive operational excellence.
- Identify trends in campaign or process failures and proactively recommend improvements to reduce rework and improve speed to market.
About You
- Campaign Management: Proficient in designing, executing, and optimising CRM campaigns, with in-depth knowledge of channel management and industry best practices.
- Data Literacy: Strong analytical capabilities, skilled at interpreting data to derive actionable insights and make data-driven recommendations for enhancing campaign performance.
- Business Acumen: Comprehensive understanding of business operations, with the ability to strategically align CRM initiatives with broader business goals.
- Compliance and Data Governance: Well-versed in regulatory requirements (e.g., Spam Act, NCPF) and committed to ensuring data integrity, security, and full compliance in all CRM activities.
- Analytical Thinking: Interprets data, identifies trends and root causes of issues, and applies insights to improve campaign quality, reduce errors, and drive continuous improvement.
- Collaboration & Stakeholder Management: Builds strong working relationships across cross-functional teams (e.g. Marketing, Product, Compliance) and communicates audit findings clearly and constructively to influence action.
At Sportsbet, we’re committed to fostering an inclusive, innovative, and high-performing culture—so if you’re looking for a role where you can truly make your mark, we’d love to hear from you.
What’s the Green Tick Feeling?
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We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
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