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About The Role

Reporting into the Mass Media Manager, you will communicate with impact through strong storytelling capability. You are always thinking about how Sportsbet needs to evolve through analysis and automation to remain at the forefront, providing a best-in-class customer experience.

Mass Media at Sportsbet requires a dynamic combination of innovative thinking, execution and analytical intellect. You love sports and racing. You have great interpersonal skills which allow you to develop strong relationships with various stakeholders across the business and externally. You understand the 101’s of Media and can implement and post analyse the performance of all media campaigns while working closely with our media agency.

You will collaborate with Media, Marketing, our agency and other teams to deliver against the key company objectives. Your goal is to ensure we create and deliver excellent media activity. 

Responsibilities Include:

• Lead the delivery of analysis pre, during and post activity to ensure the performance of media campaigns hit media and business objectives. 
• Drive the Mass Media evolution of operations and execution delivering best in class customer experience through innovative solutions. 
• Assist in implementation of the Mass Media strategy delivering to Sportsbet & Media Team objectives.
• Assist in the development and implementation of successful media campaigns that deliver against objectives.
• Evolve our analysis including ratings, competitive, budgets and post campaign performance through accurate measurement.
• Lead the delivery of all Material Instructions and ensure adherence to the Compliance Checklist, ensuring it is kept up to date each week.
• Nurture relationships with our agency, media partners, internal stakeholders & other key partners.

About You

• Strong attention to detail.
• Solid experience using Excel, PowerPoint, and Word.
• Lateral thinking to execute best in class activity.
• Ability to problem solve and look at alternatives to tackling a problem/challenge.
• Strong numeracy skills to read high volumes of data.
• Able to discuss media trends and current industry issues.
• Excellent administrative and analytical skills.