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About The Role

Reporting into the CRM Manager, you focus on operational campaign execution that drives customer engagement and delivers business outcomes through impactful, relevant, and timely customer communications. This role includes overseeing end-to-end execution and optimisation of customer marketing campaigns to provide best-in-class omnichannel experiences across SMS, email, push notifications, and in-app messaging. You will collaborate with the Customer Marketing Strategy team to align communication approaches across major events, product launches, and other business objectives to engage customers and drive business outcomes.

You will also:

• Lead the delivery of innovative, engaging and personalised campaigns from the Customer Marketing Power Plan across owned channels
• Champion our brand tone of voice through copy and style of communications, ensuring we maximise our Product, Racing, and Sporting experiences.
• Develop and share detailed communication plans for each campaign, including copy, creative, timing, and placements.
• Lead the build and optimisation of core automated journeys within Braze based on behavioural triggers & high value actions.
• Ensure all campaigns are delivering as expected & to the right customers, with a heightened focus on regulatory or high impact campaigns.
• Conduct quality assurance checks on CRM communications campaigns to ensure accuracy, compliance with standards, and regulatory adherence.

CRM/Braze experience essential, and wagering/gaming experience preferred.

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best. 

We review applications quickly, so apply soon!