eCommerce Copywriter

Apply now Job no: 573785
Work type: Full Time
Location: Homebush West
Categories: Other

As one of Australia’s most iconic retail brands, we’re looking for an eCommerce Copywriter to join our growing online team. This is a role for a motivated early-career writer with two to three years’ experience, strong instincts, and an appetite to build their skills in SEO, digital content and AI tools.

Based in Homebush West, you’ll work with product experts and teams across the business to create content that keeps us visible, competitive and genuinely useful to customers. You’ll write engaging, search-friendly copy that brings the brand voice to life, helps customers buy with confidence, and supports traffic and sales. With AI tools supporting research and idea development, you’ll turn search insights and product knowledge into clear, persuasive copy designed for both traditional search and emerging AI-driven discovery.

What you’ll do:

Content creation and review

• Write compelling, SEO-friendly content for category pages, buying guides, campaigns and editorial articles
• Adapt content for different audiences, formats and search intent
• Review and edit content to ensure accuracy, compliance, and alignment with brand standards
• Publish content accurately and on time using CMS tools
• Review and update existing content to improve clarity, relevance and optimisation

SEO and research

• Conduct research to ensure content is accurate, useful and aligned to customer needs
• Assist in the development of SEO content briefs, including keyword targets, search intent and internal linking opportunities
• Apply on-page SEO fundamentals with guidance from the SEO team

AI-assisted content

• Use AI tools to support ideation, research and drafting
• Edit and refine AI-assisted content so it feels natural, specific and on-brand
• Build confidence in prompt writing and AI-assisted workflows, with training and support

Teamwork and delivery

• Work with Subject Matter Experts and internal teams to improve content accuracy
• Collaborate with the Content Editor and SEO Team Lead to meet content goals and deadlines
• Proofread your own work carefully and action feedback efficiently
• Upload approved content into CMS platforms and help maintain an organised content library

What we’re looking for:

• Two to three years’ experience in content writing, copywriting, or a similar role
• Proven editing and proofreading skills
• Basic understanding of SEO fundamentals such as keywords, search intent and on-page optimisation
• Familiarity with CMS platforms
• Interest in AI tools and willingness to learn how to use them well
• Strong organisation skills and the ability to manage multiple deadlines
• Comfortable working both independently and as part of a team

Nice to have:

• Experience writing for eCommerce, retail or product-led content
• A degree in Communications or a related field, or equivalent practical experience

This role is ideal for someone who is early in their content career, writes well, learns quickly and wants to grow their SEO and digital content skills in a supportive team.