A bit about us  

If you are looking for a fantastic team and a challenging, fast, and dynamic work environment, you are at the right place!  

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organisation as we inspire wellness through #PurposeLedCareers  

We are dedicated to our customers, community and environment and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.  

Our total rewards package offering includes additional annual leave, bonuses, wellness programs, health benefits, flexible and remote working arrangements, and performance awards - not to mention various social and recreational activities, all of which are regional specific.  

With over 3,400 team members working across the globe, our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole - family health and happiness across 7 international brands.

What this means for you 

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Your role within the team 
The Brand Manager will drive the commercial growth of Zesty Paws in Australia through a rigorous, digital-first approach. Moving beyond traditional brand awareness, this role focuses on translating product efficacy into tangible social commerce conversion. You will develop compelling, product-centric assets that highlight clear features, benefits, and solutions, ensuring consistent and high-converting brand expression across all digital channels.

Key responsibilities include: 

• Lead the Social Commerce rollout by launching and scaling TikTok and Meta shop - platforms integrations as key revenue channels for Zesty Paws. 
• Turn product discovery into sales through targeted, product led marketing that drives consideration and conversion. 
• Run high impact paid social campaigns, continuously optimising creative, copy and targeting to lower Customer Acquisition Cost (CAC) while scaling transactions.
• Partner with the Digital Manager to deliver traffic driving campaigns that maximise performance across digital commerce platforms.

Desired Skills & Experience  

We look for people who have what it takes to make an impact; who can challenge us to go further while pushing themselves to deliver exciting & ambitious results.  

To make sure we’re setting new starters up for success, we ask that you meet a few criteria relevant to the role to be considered for this opportunity: 

• 3+ years’ experience in growth focused brand management or digital marketing within FMCG, pet nutrition, supplements, functional products or other fast moving consumer sectors. 
• Tertiary qualification in Business, Marketing, or a related commercial field. 
• Strong operational experience in Social Commerce and Paid Media. 
• Proven success scaling brands through Meta Ads, TikTok Ads search and native social storefronts. 
• Experience managing and optimising paid media budgets to drive customer acquisition and strong Return on Ad Spend (ROAS). 
• Strong ability to create and deploy high-quality, product-focused marketing assets designed specifically for algorithmic distribution and conversion 
• Advanced proficiency in social advertising platforms, particularly Meta Ads Manager and TikTok, with a strong understanding of modern social commerce funnels from discovery to checkout. 
• Proven ability to translate product features and health benefits into high converting digital storytelling, especially for short form video. 
• Strong performance marketing mindset, with experience collaborating with internal teams and agencies on audience targeting, A/B testing and scaling high performing creative.

H&H Group believes in the benefits of a diverse & inclusive workplace & aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination & harassment, creating a safe and inclusive environment for all.  

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, & our hiring decisions will be based on business needs, position requirements, & the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.  

If you have what it takes, please apply via the online portal & we will be in touch soon. We move quickly & may fill the role prior to the application close date, so we suggest you get in touch today!