Everyone plays here

Lead the conversation. Shape the reputation. Drive strategic impact. 

• Ongoing full-time opportunity
• Hybrid role - Sydney Olympic Park location
• Clerk Grade 11/12 - Salary ranges from $149,739 to $173,174 + super & leave loading
  
  

The role

As the Head of Media, Marketing & Strategic Engagement you will lead and support public affairs and marketing, and stakeholder engagement, developing and implementing strategies and programs that enhance and protect the organisation’s brand and reputation. You will strengthen collaboration and ensure the delivery of high-quality, responsive information to stakeholders.

You will advise senior executives on emerging public affairs issues, coach leaders on unified messaging, and oversee the design and delivery of external communications plans. You will lead marketing campaigns to promote programs and events, manage brand consistency across all channels, and represent the Office of Sport in key forums.  As a leader within the Office, you will support and continue to develop a high performing team to deliver and mature an essential function and service to the Office leaders and teams.

Responsibilities

• Lead the development and implementation of external communication strategies and campaigns that promote the Office of Sport’s strategic priorities and unified messaging.
• Provide high‑level advice to the Deputy Secretary and Senior Executives on stakeholder engagement, emerging public affairs issues, and sensitive communications, proactively managing reputational risk.
• Coordinate with the Minister’s Office to manage sensitive matters, expedite information flow, and identify implications and required actions.
• Design, lead, and maintain integrated stakeholder engagement programs, marketing activities, events, and initiatives that build awareness of grants, sponsorships, and behavioural change programs.
• Strengthen the Office of Sport’s public profile and media image by ensuring brand consistency across publications, digital platforms, and social media.
• Build and maintain strong relationships with internal and external stakeholders, including media organisations, to support accurate information sharing and enhance understanding of strategic priorities.
• Lead and coach teams to deliver strategic priorities, providing clear direction, guidance, and fostering a high‑performance culture.
• Oversee stakeholder communications and public profile management with a high degree of autonomy, escalating sensitive or high‑profile media enquiries as required.

Essential Requirements

• Appropriate tertiary qualifications or demonstrated, relevant equivalent professional experience and training.
• Obtain and maintain a Working with Children Check clearance in accordance with the Child Protection (Working with Children) Act 2012.

Preferred 

• Demonstrated Government Public Affairs and Marketing management experience in a diverse business environment.
• Substantial knowledge or awareness of government communication and engagement policies and processes.

For more information read the full Role Description: RD-Head-of-Media,-Marketing-&-Strategic-Engagement.docx

About us

The Office of Sport supports all people, communities and organisations across NSW to enjoy and realise the benefits of participating in sport and active recreation. We provide leadership, policies, programs, funding and infrastructure to ensure everyone has the opportunity to participate.

We are an inclusive and accessible workplace, where your individual contributions are valued, and where everyone is encouraged to feel a sense of connection and belonging. OoS supports various employee affinity groups, practices flexible working, offers job share and workplace adjustments.

Join us

Share your ambitions with us - we look forward to receiving your application, including a copy of your cover letter (max 2 pages) and resume expressing your interest and suitability for the role.

Applications close 11:55pm 26^th March 2026. Should you require further information about the role please contact tom.jackson@sports.nsw.gov.au

A recruitment pool may be created for ongoing and temporary opportunities of the same role or role type that may become available over the next 18 months. Please note to be eligible to apply for this position you must be an Australian or New Zealand citizen or permanent resident or hold a valid Australian working Visa for the duration of the appointment. 

The Office of Sport undertakes employment screening for all prospective employees to ensure thorough, fair and consistent recruitment practices. Screening may include National Criminal Record Checks, Working with Children Checks (for relevant roles), service and conduct checks, referee checks, right‑to‑work verification, conflict‑of‑interest declarations, and pre‑employment health assessments.

• You can view the full - Employment Screening Policy and Procedure here
• Link for non OoS employees to view policy - Employment Screening Policy and Procedure

We encourage and support applications from people with disability. Please reach out to us to discuss any adjustments that may be needed during the recruitment process, ensuring that you have every opportunity to showcase your talent, skills, and potential. Contact the Talent Team via workforcemanagement@sport.nsw.gov.au and reference 'Request an Adjustment - Job Title and Reference Number'.