The incumbent will be leading a team to develop and manage all product marketing programs in line with the company's marketing strategy.  In addition, he/she will also assist to boost the company’s reputation and drive marketing campaigns from idea generation to execution.

Job Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our advertising campaign site and social media platform that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust communications and advertising campaigns accordingly

Job Requirements:

• University graduate in Marketing or related disciplines
• 12 years / above of relevant experience gained in life insurance companies
• Growth mindset and customer-centric
• Creative and good business acumen with excellent marketing skills
• Independent, mature, self-initiated and business oriented
• Good planning and analytical skills
• Strong communication skill and risk awareness
• Strong project management or advertising marketing campaign skills
• Strong problem-solving ability, including metrics-driven thinking
• Able to work under pressure
• Good command of both spoken and written English and Chinese