Responsibilities:

• Assist in formulating effective business strategies to uplift revenue and deepen bank customers’ penetration
• Manage marketing campaigns from end to end including CMS maintenance
• Collaborate with internal & external stakeholders to ensure an effective campaigns and digital channel development
• Identify business gaps through analytics and translate into actionable business tactics     
• Conduct continuous monitoring on competitor’s movement

Requirements:

• Degree with major in Business Administration, Economics, Marketing or related discipline  
• At least 5 years experience in banking or insurance industry, of which digital channel and marketing experience is preferred
• Self-motivated, independent and with excellent interpersonal skills
• Strong analytical capability
• Excellent presentation and communication skills
• Excellent command of both spoken and written English and Chinese, proficient in Mandarin preferred
• Proficiency in PC applications, including Word, Excel, PowerPoint and Chinese Word Processing