Halfords

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

We’re looking for a dynamic and visionary Digital Merchandising Manager - Cycling to take the reins of online product and service merchandising for Halfords.com and Halfords.ie. In this pivotal role, you’ll shape and drive the execution of a best-in-class merchandising strategy—ensuring customers experience seamless, engaging, and commercially effective journeys across our digital platforms. From optimising product ranges to streamlining customer interactions, your leadership will directly impact our commercial performance and customer satisfaction, measured through conversion rates and Digital NPS.

Leading a talented team of Digital Merchandisers, you'll bring energy, clarity, and strategic focus to how we showcase our offering online. Your ability to collaborate across departments—from Trading and Digital to Marketing and Store Operations—will be essential in delivering cohesive and impactful online merchandising. If you thrive in a fast-paced eCommerce environment, are passionate about the customer experience, and have the vision to drive meaningful digital change, then this is the role for you.

Key responsibilities

• Define and execute the annual Merchandising & Content strategy in alignment with Digital Trading, CRO, and Optimisation teams to drive conversion, AOV, and customer experience.
• Lead online range reviews, ensuring commercial priorities are reflected and sales and profit opportunities are maximised.
• Oversee the planning and implementation of content strategies to support range launches, seasonal campaigns, and promotional activity, with a sharp focus on the customer journey.
• Drive innovation in merchandising by integrating new technologies, tools, and content formats that enhance user experience across devices.
• Lead, coach, and motivate a team of Digital Merchandisers to deliver best-in-class execution and instil a customer-first mindset.
• Collaborate cross-functionally with Digital, Trading, Marketing, and Store Ops to ensure seamless delivery of campaigns and promotional plans.
• Manage and optimise third-party tools and partnerships, including Salesforce, to enhance merchandising effectiveness and operational efficiency.
• Use performance data, customer insights, and analytics to identify trends, optimise execution, and make informed strategic decisions.
• Ensure strong resource planning and workflow management for site categorisation, product updates, and range launches.
• Champion best practices by maintaining robust process documentation, safe working methods, and clear performance management routines across the team.

About you

• You bring extensive experience in online merchandising with a proven ability to drive sales and optimise the customer journey.
• A confident and inspiring team leader, you motivate high-performing teams and foster a positive, can-do culture.
• Commercially astute and highly analytical, you use financial and competitor data to inform decisions and improve performance.
• Adept at working in fast-paced environments, you maintain a sharp eye for detail while delivering at pace.
• You excel in cross-functional collaboration and stakeholder management, building strong relationships across all levels.
• With experience in both product and service marketing—including pricing, promotions, and advertising—you bring a well-rounded commercial skill set.

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days per week on-site at our Support Centre in Redditch Worcestershire.