Head of Marketing
Full Time Salary
Warner Bros. Movie World, Oxenford, Gold Coast
Village Roadshow Theme Parks are committed to creating an inclusive workplace where everyone feels valued and respected. We encourage candidates of all backgrounds, abilities, and experiences to apply.
Apply today to see what employment opportunities await and find your dream job at one of the most exciting tourist attractions on the Gold Coast!
The opportunity:
Eager to join the marketing team for Australia’s best Theme Park company? We’re on the hunt for a marketing mastermind to help shape the future of fun at Village Roadshow Theme Parks! As our Head of Marketing, you’ll lead a powerhouse team across brand and digital, crafting unforgettable guest experiences that start online and last well beyond the exit gates.
From bold brand campaigns to cutting-edge AI-driven personalisation, you’ll work alongside our CMO to dream big, think smart, and deliver results that make both our guests and our CFO smile. If you love blending big-picture strategy with hands-on execution, and you get a buzz from seeing your ideas come to life in a fast-paced, high-energy environment — this is your ride.
Your day to day:
• Lead the charge on brand and digital strategies across all Village Roadshow Theme Parks.
• Transform the guest journey into a seamless, personalised, and memorable experience—from research to ride queue.
• Use data, insights, and a dash of marketing magic to deliver campaigns that hit both hearts and revenue targets.
• Partner with internal teams and external agencies to produce creative, innovative, and measurable campaigns.
• Champion digital transformation, AI-led personalisation, and omnichannel marketing excellence.
• Mentor and inspire a high-performing team, fostering a culture of curiosity, collaboration, and continuous improvement.
• Keep a close eye on budgets, performance metrics, and the ever-evolving media landscape.
What you’ll bring:
• Tertiary qualification in Marketing, Business, Communications, or related field.
• Proven experience leading high-performing teams in multi-channel marketing environments (tourism, entertainment, or attractions a plus).
• Success in brand strategy, digital marketing, eCommerce, and customer acquisition.
• Strong leadership, coaching, and people development skills.
• Commercial and analytical mindset with a track record of translating insights into results.
• Skilled at balancing big-picture strategy with hands-on execution.
• Deep understanding of CRM, customer journey mapping, and data analytics.
• Experience managing significant budgets and driving measurable growth.
We’re on the hunt for a marketing mastermind to help shape the future of fun at Village Roadshow Theme Parks! As our Head of Marketing, you’ll lead a powerhouse team across brand and digital, crafting unforgettable guest experiences that start online and last well beyond the exit gates.
We’re on the hunt for a marketing mastermind to help shape the future of fun at Village Roadshow Theme Parks! As our Head of Marketing, you’ll lead a powerhouse team across brand and digital, crafting unforgettable guest experiences that start online and last well beyond the exit gates.
