Your opportunity
The Marketing Executive, Programming will play a key role in delivering the Customer, Community, and Destinations vision across Westfield’s 42 centres in Australia and New Zealand.
In this role, you’ll be responsible for managing the day-to-day planning and execution of marketing campaigns across our in-centre advertising panels, including the Connected Screen Network (CSN). You’ll also support the team with the execution, rollout, and administration of paid media channels as needed.
This position is offered as a 14-month parental leave contract.
Day-to-day you will be responsible for:
- Managing the campaigns calendar for Brand, Community, and Destinations Marketing across the Connected Screen Network (CSN), ensuring content is contextually aligned and delivered effectively by channel, time, location, or audience.
- Balancing local and portfolio-level campaigns with your planning expertise to support both needs seamlessly.
- Collaborating with key business stakeholders to ensure content is aligned with planning expectations and contractual commitments.
- Delivering regular campaign performance reports, insights, and best practices to advocate for the effective use of CSN.
- Collaborating with the business to help evolve and stabilise our new advertising platform, “Hivestack.” Leading optimisations to create fresh, innovative approaches for managing marketing inventory.
- Supporting paid media channel execution, including campaign rollout, asset briefing, asset delivery, agency/publisher instructions, and budget reconciliation.
What sets you apart
You demonstrate exceptional attention to detail and a commitment to excellence in execution. Your strong interpersonal skills enable you to build meaningful relationships with multiple stakeholders. With a proactive, can-do attitude, you approach challenges with passion and integrity.
You will be:
- Tertiary degree preferable, with 2-3 years’ experience in digital marketing, media, or communications
- Experience in digital media, OOH media, paid media, or media strategy
- Familiarity with digital content management systems and reporting/data platforms preferred, but not essential
- Strong understanding of the roles different media and communication channels play in connecting with customers
- Proficient in Microsoft Office and Office 365
About us
Scentre Group owns 42 Westfield destinations across Australia and New Zealand. We create extraordinary places and experiences that connect and enrich communities.
We are focused on our customers and creating more reasons for more people to visit our Westfield destinations more often and for longer.
With approximately 75 professions within our business, our team has the expertise to design, construct, operate, manage and market our Westfield destinations and platforms.
We want to be the place where talent thrives. To support you thriving with us, we promise to respect, inspire and develop you, and that you will do work that matters.
Diversity, equity and inclusion underpins our culture, and our vision is that ‘Everyone Belongs’. We foster a workplace experience where everyone feels valued, supported and motivated to realise their full potential.
We aspire to create a workforce reflective of the communities in which we operate and encourage applications from everyone regardless of age, gender, ethnicity, cultural background, faith, disability, sexual orientation, gender identity or life stage.
We offer a range of unique benefits designed to support your wellbeing, career development and lifestyle, including five days paid Life Leave on top of your four weeks annual leave (pro-rated for part-time), 18 weeks gender neutral paid parental leave for primary carers, with no qualifying period and super paid for the duration of the leave period and free parking at your local Westfield destination.
For more information or if you have any questions, please email kstephens@scentregroup.com
Applications close: 23rd February 2025 (unless filled prior).
