Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

As part of UDX’s Digital and Technology team, the Optimization Analyst will play an essential role on the team responsible for enhancing and innovating the guest experience at Universal Orlando Resort through the design and activation of experiments across Web and App. This individual will be responsible for designing, overseeing execution, and analyzing A/B tests to improve key performance metrics across our digital platforms. The Optimization Analyst will collaborate closely with marketing, product development teams and vendors to identify areas of opportunity for testing and use data-driven insights to improve user experience, increase engagement, and drive revenue growth.

MAJOR RESPONSIBILITIES:

Design of Experiments

• Develop hypotheses and testing plans based on data-driven insights and industry best practices.
• Design and execute A/B/Multivariate tests across our digital platforms, including our website and mobile app.
• Partner with technical, development teams to ensure activation is validated and aligns with test design.
• Stay up to date with industry trends and best practices in A/B testing and optimization

Optimization Analytics

• Monitor test results and provide regular updates to stakeholders.
• Use statistical analysis to determine test significance and make data-driven recommendations for optimization.
• Inform test opportunities through the utilization of analytics tools that provide channel reporting, heuristic evaluations, heatmaps and session recordings.

Optimization Strategy

• Collaborate with cross-functional teams, channel leads and vendors to identify areas of opportunity for A/B testing.
• Ability to interpret and analyze data, draw meaningful insights, and make data-driven recommendations for optimization strategies.

Communication and Collaboration

• Excellent verbal and written communication skills with the ability to interact professionally with a diverse group that includes specialists, management, and subject matter experts.
• Ability to communicate in business terms with business leadership and technical terms with technical partners.
• Seek opportunities to help other team members expand their knowledge and capabilities.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

Bachelor’s degree is required - Marketing, Economics, Statistics, Business Administration, or related field.

EXPERIENCE:

• 2+ year marketing experience preferably in the travel, entertainment, or retail industry.
• Strong analytical, planning, and critical decision-making skills.
• Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
• Knowledge of web/digital analytics and data analysis.
• Ability to use analytics to make recommendations for channel, user experience and business improvements.
• Understanding of optimization best practices, UX/UI principles, and digital marketing strategies.
• Familiarity with marketing technologies, including Adobe Target, Adobe Analytics, Google Analytics, HTML, CSS, JavaScript, and content management systems (CMS).
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and present insights and recommendations to stakeholders.
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.

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