Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Communications Strategy & Planning team is responsible for the development of consumer central integrated communication plans for the destination. The Senior Rep will assist in the development of these plans and strategies that include creative briefs and comms plans that align with and deliver on the overall brand and business objectives. They will collaborate in close partnership with Destination Strategy, Integrated Media, Public Relations, Digital Marketing and creative teams (internal and external). This position requires a strong understanding of consumer behavior and popular culture as well as a working knowledge of paid, owned and earned media channels.

MAJOR RESPONSIBILITIES:

Communications Strategy

• Bring the consumer's voice to life for creative teams and stakeholders by uncovering insights about our audience, brand, competition, and culture at large.
• Provide support to managers to guide other departments and teams.
• Assist in the development of the communication strategy and campaign plans for the business
• Support the development of strategic documents including creative briefs, comms frameworks and comms plans that inspire creative development
• Help lead strategic conversations and presentations for key campaigns
• Have a solid understanding of what communication strategy can and should be for an agency in today’s landscape

Communications Planning

• Collaborate with all key stakeholder teams, serving as the connective tissue between all groups
• Ensure that actionable, up-to-date information about the media landscape and ecosystem is communicated regularly to internal teams and stakeholders
• Help evaluate communications or media opportunities and provide sound recommendations on those opportunities
• Support in the development of plans and recommendations that go beyond the conventional media
• Accurately represent the consumer point view and comms strategy when reviewing work

Campaign Facilitation

• Support managing project teams associated with the development of communication tactics
• Ability to operate in the gray to bring clarity and find solutions to ambiguous problems
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

Bachelor’s degree in Business, Marketing or Communications required.

EXPERIENCE:

• 3+ years of relevant Comms Planning/Brand Strategy/Brand Planning experience at an advertising agency, internal agency, or brand.
• Travel/tourism or entertainment experience is a plus.

Your talent, skills and experience will be rewarded with a competitive compensation package.

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