At Universal Creative, we design, develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Destination & Experiences. Our innovative attractions, immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.

Our Team Members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas, our team pushes us beyond the boundaries of what’s possible to achieve the extraordinary. Together, we’re creating a Universe of fun, always ensuring the next thing we do is better than the last thing we did.

JOB SUMMARY: The Assistant Director, Immersive Experiences serves as the primary support to the Director, overseeing the Producing team and Immersive Designers to ensure projects align with strategic, creative, and operational goals. This role acts as a key liaison between creative, technical, and operational teams, supporting the execution of high-profile interactive experiences across Universal Destinations and Experiences. The Assistant Director is responsible for leading Producers, Associate Producers, and Immersive Designers, optimizing workflows, and ensuring projects are delivered on time, on budget, and at the highest level of quality. Additionally, this role assists in the development of long-term immersive experience strategies, supporting business growth, innovation, and operational excellence.

MAJOR RESPONSIBILITIES:

• Lead, mentor, and develop Producers, and Immersive Designers, ensuring they are equipped to deliver world-class interactive experiences. Manage day-to-day operations of the Immersive team, setting priorities, resolving roadblocks, and ensuring accountability. Drive team development and mentorship programs, fostering a collaborative, innovative, and results-driven culture. Establish clear communication and alignment between Producers, Immersive Designers, project teams, and senior leadership.
• Support senior leadership in developing and implementing the long-term vision for interactive entertainment. Foster cross-functional collaboration between Immersive Designers, Creative technology, and Operations teams, ensuring a seamless integration of immersive experiences. Represent the department in strategic planning discussions, advocating for innovative approaches to guest engagement. Drive data-informed decision-making, incorporating guest feedback and industry insights into project planning.
• Monitor project budgets, schedules, and resource allocation, ensuring efficiency and cost-effectiveness. Provide hands-on guidance throughout project phases, from concept development to final execution. Ensure all immersive experiences maintain brand and IP integrity, collaborating with licensors and stakeholders.
• Act as the primary operational leader for immersive projects, ensuring they meet creative, technical, and guest experience objectives. Oversee Immersive Design strategy, ensuring design solutions align with creative intent, guest engagement, and operational needs.
• Stay ahead of emerging technologies and trends in immersive entertainment, identifying opportunities for innovation. Act as a department representative in industry conferences, vendor meetings, and technology showcases. Collaborate with internal teams to test and refine new immersive design approaches before large-scale implementation.
• Assist in department-wide budget oversight, ensuring financial resources are effectively allocated. Work with the Producers to forecast budgets and staffing needs for upcoming immersive initiatives. Optimize the resource planning process, ensuring that projects are staffed with the right expertise at the right time.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:  

• Bachelor’s degree is required - Interactive Entertainment, Game Design, Theatrical Arts, Theme Park Associated Design, or related field.
• Advanced degree preferred.

EXPERIENCE:

• 9+ years in Experience design, Immersive Entertainment, Theme Park Development, or Strategic Management experience in the Technology, Gaming, Location based Entertainment and/or Media industries; or equivalent combination of education and experience.
• Proven track record of successfully leading multidisciplinary teams, including Producing and Design teams. Proven ability to balance creative vision, operational execution, and business strategy.

Your talent, skills and experience will be rewarded with a competitive compensation package.

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