JOB SUMMARY:

The VP, Product Strategy leads the definition, prioritization, and lifecycle management of the commercial product portfolio that drives revenue across UDX. This role ensures that admission products, add-ons, packages, and bundled offerings are intentionally designed, clearly differentiated, and optimized to deliver both guest value and commercial performance.

Acting as a portfolio-level product owner, this leader translates brand, audience, and experience strategy into a cohesive commercial product architecture, ensuring disciplined portfolio management, strong lifecycle governance, and alignment across pricing, GTM, and destination execution.

MAJOR RESPONSIBILITIES:

• Product Portfolio Strategy & Architecture
  • Defines and evolves the commercial product architecture across the portfolio, including admissions, add-ons, and packages.
  • Partners with Brand & Audience Strategy and GTM teams to ensure alignment to guest, brand, and experience strategy.
• Product Lifecycle Management
  • Owns lifecycle management across key product categories, including definition, positioning, launch, optimization, and retirement.
  • Ensures products remain relevant, differentiated, and financially productive.
• Commercial Performance & Optimization
  • Partners with Pricing & Revenue Management to design pricing architecture, demand strategies, and yield optimization.
  • Monitors performance and drives data-informed adjustments to maximize revenue and guest value.
• Portfolio Prioritization & Investment Focus
  • Leads prioritization of product initiatives across the portfolio, ensuring focus on highest-value opportunities.
  • Aligns with Commercial Operations and Program leadership on sequencing and resource allocation.
• Go-to-Market Integration
  • Partners with Destination GTM teams to translate product strategy into clear market launches and in-year performance management.
  • Ensures alignment between product intent, messaging, and activation.
• Leadership & Cross-Functional Alignment
  • Drives alignment across Brand & Audience Strategy, GTM, Experience Development, Pricing, and Commercial Operations to ensure integrated execution of product strategy.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelor’s degree required; MBA or advanced degree preferred.

EXPERIENCE:

• 12+ years of experience in product strategy, commercial strategy, portfolio management, or related fields.
• Experience managing complex product portfolios in a consumer-facing, high-volume environment.
• Proven ability to drive revenue growth through product strategy, pricing, and packaging.
• Experience working cross-functionally across marketing, operations, finance, and digital/product teams.
• Theme parks, hospitality, travel, or entertainment industry experience preferred.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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