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Welcome to Rowan University’s Career Site

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Please send any inquiries to employment@rowan.edu 

Social Media Content Creator

Apply now Job no: 499427
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Social Media Content Creator

The Social Media Content Creator works closely with digital marketing and recruitment marketing colleagues in Rowan University's Division of Strategic Enrollment Management, and with university partners across the institution. This individual is a key member of a high-performing marketing department, whose role is vital to the success of social media engagement, which is a critical, strategic marketing function supporting the achievement of Rowan’s aggressive marketing and enrollment goals.

The Social Media Content Creator supports Rowan University’s communication goals via videography, photography, and social media, by producing engaging, original video and other visual content for the University’s social media channels, including TikTok, Instagram, YouTube, etc.

Contributing to a collaborative work environment, the Social Media Content Creator receives day-to-day guidance from the Assistant Director of Recruitment Marketing and Social Media, works alongside the Assistant Director of Social Media Community Management, and partners with other members of the social media and recruitment marketing team. 

Primary Responsibilities

  • Assist in the creation of content to drive a 365-day social media publication calendar, which supports messaging and campaign strategies across all University social media platforms.
  • Develop and produce engaging original video content to be published via social platforms optimized for dynamic visual content, such as Instagram, TikTok, and YouTube.
  • Collaborate with the recruitment marketing team to ensure that content is relevant and helps the institution maximize engagement, reach, and enrollments.
  • Support identification and execution of new and creative approaches to communicating via social channels.
  • Stay informed about emerging social media platforms, technologies, and trends, recommending their integration into social media and recruitment marketing strategies.
  • Assist in the management and curation of user-generated content, supporting the goal of fostering a sense of community and involvement among prospective and current students, their families, university alumni, and other stakeholders.
  • Contribute social content and help generate ideas for other units throughout campus, such as University Relations, Student Affairs, Alumni Relations, various academic units, etc.  

Qualifications

Required

  • Bachelor's Degree from an accredited institution
  • Minimum two (2) years of professional experience in the marketing field, with an emphasis in social media and content creation
  • Demonstrated experience contributing to social media platforms, including Instagram, TikTok and YouTube
  • Strong knowledge of current video and audio production equipment and technologies
  • Experience with post-production processes, including sound editing, color-correction, and lighting
  • Proficiency in photo editing/processing, visual effects, and sound software (e.g. Adobe Photoshop, Adobe Premiere, etc.)
  • Demonstrated visual storytelling expertise with the ability to incorporate brand voice and identity
  • Deep interest in popular social media platforms and social media trends
  • Excellent verbal and written communication skills
  • Ability to work independently and as part of a team
  • Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.
  • Proven ability to manage multiple projects in a deadline driven environment
  • Keen attention to detail
  • Creative and enthusiastic, yet process oriented
  • Ability to manage relationships with diplomacy at all levels
  • Ability to work on weekends and evenings for events as needed

Preferred

  • Experience producing content within a higher education environment
  • Experience piloting drones
  • Still photography skills
  • Experience managing business social media accounts

Application Details

Applicants should submit a cover letter highlighting relevant education and experience, resume, and professional references, along with digital photography and videography portfolio and/or links to this material.

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Social Media Content Creator Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at: https://sites.rowan.edu/publicsafety/_docs/annual_security_report.pdf

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506.

The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.