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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Please send any inquiries to employment@rowan.edu 

Recruitment Communications Specialist (PSS2), Marketing

Apply now Job no: 500013
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

Title: Recruitment Communications Specialist

Institution: Rowan University, Glassboro, NJ

Department: Recruitment Marketing

Division: Strategic Enrollment Management

Reports to: Director of Recruitment Marketing

Position Summary:

The Recruitment Communications Specialist is a key member of a high-performing marketing department whose mission is to keep Rowan University future and current students, parents, and other university constituents engaged with the university. The Recruitment Communications Specialist is vital to the success of electronic communications to achieve aggressive marketing and enrollment goals for the Division of Strategic Enrollment Management.

Reporting to the Director of Recruitment Marketing, the Recruitment Communications Specialist designs, builds, and sends a large volume of emails on behalf the Strategic Enrollment Management team and other university partners. They will develop sophisticated emails with variable content to serve diverse segments and a variety of initiatives. In close collaboration with colleagues in marketing and admissions, they will help inform and build the email strategy to reach our audience with impactful emails to increase conversion. This person will be tasked with assuring the quality of the content, as well as the functionality across different platforms.

The Recruitment Communications Specialist is tasked with supporting management of the policies and processes that guide recruitment communications. In addition to ensuring processes run smoothly, this role also makes recommendations related to email development and performance with the goal of increasing effectiveness and performance.

Primary Responsibilities:

  • Support the planning, development, execution, and measurement of Customer Relations Management (CRM) platform use for email, SMS, and related communications campaigns.

  • Work with Slate, the Division’s marketing email platform and CRM, to build, send, and analyze sophisticated email campaigns.

  • Develop outbound electronic communications in Slate CRM for a variety of prospective student audiences, including first-year and transfer undergraduates, graduate students, international audiences, and their influencers.

  • Coordinate with internal stakeholders and partners on email project requirements, delivery of assets, and production timelines.

  • Coordinate stakeholder proofing of emails, process edits and feedback from reviewers, and manage final approval process.

  • Work closely with the Assistant Director of Strategic Enrollment Communications and the Enrollment Systems and CRM Manager to create accurate database queries.

  • Work closely with the Assistant Director of Strategic Enrollment Communications to coordinate with internal stakeholders and partners on email project requirements, delivery of assets, and production timelines.

  • Contribute to the generation and distribution of post-deployment metrics to leadership and other relevant stakeholders.

  • Help manage and maintain tracking system for email campaigns, ensuring all links are tagged correctly and consistently for accurate tracking and analysis of performance.

  • Proactively review requested email deployments for scheduling issues, content suitability (proofing appropriate to Rowan Brand), and work with campaign stakeholders to address any issues.

  • Coordinate, prepare, upload, and test subscriber lists and test lists required for email deployments.

  • Collaborate with marketing and admissions teammates, as well as and academic and non-academic teams across the University, to drive development of strategic communications plans.

  • Monitor overall email deployment calendar in relation to assigned email projects to ensure optimal email frequency and cadence.

  • Create event registration forms and landing pages, including templates for recurring events and registration forms for events with multiple sessions.

  • Work collaboratively in an exciting team environment to develop and implement emerging strategies that support the Division’s goals.

  • Conduct other duties as assigned by the Assistant Vice President of Marketing and Enrollment Management.

Qualifications:

 Required:

  • Two (2) years in marketing communications.

  • Master's degree is required.

  • A passion for creating communications plans to engage, nurture and move target audiences.

  • Strong communication and collaboration skills with the ability to partner effectively across functions.

  • Familiarity with databases and list management.

  • Knowledge of email marketing, marketing funnels, lead nurturing, and marketing automation.

  • Day-to-day experience in CRM platforms, including database query development.

  • Experience with marketing email automation platforms such as Slate, HubSpot, Marketo, Eloqua, or Pardot.

  • Experience with list segmentation

  • Experience with debugging email rendering issues in many different email clients

  • Working knowledge of HTML and CSS.

  • Strong promotional copywriting skills and appreciation for application of branding guidelines

  • Ability to manage multiple deadlines and flex based on priorities.

  • Strong planning, organization and time management skills and attention to detail

  • Ability to effectively collaborate with stakeholders at various levels with a variety of backgrounds.

Preferred:

  • Experience in a higher education setting

  • Agency experience

  • Slate experience preferred

  • SQL experience

  • Experience with Google Analytics

  • Experience with Asana, Basecamp, Teams, or other project management and collaboration tools a plus

Notes:

  • Rowan University is an Equal Opportunity Employer and values diverse people and abilities. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.

  • Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.

  • Only completed online applications submitted on or before the posted deadline will be considered. 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 23,000 students. With eight colleges and nine schools, Rowan focuses on practical research at the intersection of health care, engineering, science and business while ensuring excellence in undergraduate education. Rowan has earned national recognition for innovation, high-quality, affordable education and public-private partnerships. One of two public universities in the nation to offer M.D. and D.O. degree programs, Rowan is developing New Jersey’s first veterinary medical school.

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Recruitment Communications Specialist (PSS2), Marketing Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security. The Annual Security and Fire Safety Report is available on the Department of Public Safety website at: https://sites.rowan.edu/publicsafety/_docs/annual_security_report.pdf

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506.

The report contains information regarding campus security and personal safety including topics such as: crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus. The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.