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Welcome to Rowan University’s Career Site

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here

All positions are contingent upon budget appropriations. 

Lead Web Content Strategist (PSS1), Web Services

Apply now Job no: 500522
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Professional

The Lead Web Content Strategist will be responsible for overseeing the development of content strategies across the Rowan University website, creating and approving web content, supporting content contributors across the university, and leading a team of web content strategists. The Lead Content Strategist will also develop and organize support and training sessions on web content, and distribute work among Web Content Strategists. The position reports to the Director of Web Strategy and Development for the Rowan University Web Services team. Some evening, weekend, and holiday work is to be expected. Candidates must follow the residency requirements outlined by the New Jersey AFT.

Essential Position Responsibilities/Functions

  • Serve as the lead content strategist and Cascade power user across all Rowan websites.

  • Ability to work independently in the CMS and troubleshoot problems as they arise during the content creation process, escalating issues as needed.

  • Serve as a coordinator for content ambassadors and contributors across the university and create engaging content for all Rowan web properties.

  • Work with internal and external stakeholders to execute content objectives, troubleshoot issues as a CMS power user, and lead a team to support other users as they work in Cascade.

  • Lead both synchronous and asynchronous comprehensive contributor courses to train creators on best practices for content editing, SEO, accessibility, brand voice, and content governance.

  • Create site maps and user journeys to create clear paths for users.

  • Perform content audits to ensure accuracy, accessibility, and strategic effectiveness.

  • Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability

  • Work with the Product team to plan and/or perform content moderation across the university website using tiered workflows.

  • Work with Subject Matter Experts to create high-quality content that will build Rowan’s reputation as an authoritative source.

  • Serve as an accessibility advocate, ensuring all web content meets WCAG standards.

  • Implement, support, and enforce industry web standards and best practices throughout the Rowan University website.

  • Provide support for other various Rowan University website projects and initiatives.

  • Lead web content contributors with data-driven insights by measuring, analyzing, and reporting on content performance using analytics.

Qualifications

Required

  • A bachelor’s degree in Communications, Marketing, Information, or related field, or equivalent professional experience.

  • At least more than eight (8) years of professional experience creating and optimizing web content in a CMS.

  • Technical Competencies - Candidates' robust technical experiences should include:

    • Content Management Systems (CMS): Extensive experience working with Cascade CMS or similar enterprise-level content management systems. Ability to operate independently as a power user, troubleshoot issues, and support other contributors.

    • Web Standards & Accessibility: Deep understanding of WCAG accessibility standards, HTML structure, and web best practices to ensure compliance and usability for all users.

    • SEO & Content Optimization: Strong knowledge of on-page SEO techniques, metadata optimization, and content structuring for search engine discoverability.

    • Analytics & Performance Tracking: Proficiency with Google Analytics, Google Search Console, or other web analytics tools to measure content performance, generate reports, and provide data-driven insights.

    • Content Strategy & Governance: Experience defining and implementing content models, content governance frameworks, site maps, and structured workflows to ensure consistency and scalability.

    • User Experience (UX) & Information Architecture (IA): Ability to create user journeys, wireframes, and navigation structures that improve website usability and engagement.

    • Training & Documentation: Experience leading training sessions (both live and asynchronous) for content contributors, covering best practices in web content management, accessibility, and SEO.

    • Collaboration & Communication: Ability to coordinate and work with cross-functional teams, including content contributors, designers, developers, and external stakeholders, to execute content objectives.

    • Problem-Solving & Troubleshooting: Strong technical troubleshooting skills to diagnose and resolve issues within the CMS and web content ecosystem.

    • Experience operating independently as a power user in a CMS.

    • Detailed understanding of web standards, accessibility, content optimization, layout aesthetics, and SEO.

    • Experience working with Google Analytics or similar web analytics tools to build reports and gather user insights.

    • Experience generating content models, site maps, and optimizing user journeys.

    • Knowledge of accessibility standards and WCAG success criteria.

Preferred

  • A master’s degree in Communications, Marketing, Information, or related field.

  • Experience creating and optimizing web content in a higher education environment.

  • Experience working in Cascade CMS.

  • Experience working with web developers and understanding of the web development process.

  • Proven ability to stay current with rapidly-changing technologies.

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Lead Web Content Strategist (PSS1), Web Services Glassboro, New Jersey

 

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools. For more information on these colleges, please click here.

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.