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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the third fastest-growing public research university, as reported by The Chronicle of Higher Education. For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Partner Engagement and Activation Manager, Workforce Learning Solutions

Apply now Job no: 500698
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial, Professional

Partner Engagement and Activation Manager, Workforce Learning Solutions

Department: Online Division, Rowan University 
Reports To: Senior Sales Professional for Partnerships in Corporate Learning
Location: Rowan University (with up to 50% travel) 

 

Position Summary 

Rowan University’s Online Division is advancing a strategic direct-to-employer education initiative to meet the workforce development needs of key partner organizations. Central to this initiative is the Rowan Online program offering, which allows accessible, flexible online education designed to support the career advancement of working professionals. 

The Partner Engagement and Activation Manager is a key individual contributor who designs and executes impactful engagement strategies and events that foster strong institutional relationships and drive student enrollment. This role is responsible for executing partner-facing initiatives that support lead generation, application growth, and new student enrollment. It requires exceptional planning, outreach, and communication skills, as well as the ability to work independently and cross-functionally. 

 

Key Responsibilities 

Partner Engagement and Activation 

  • Develop and manage strategic engagement plans that align with institutional goals and support enrollment growth through corporate and workforce partnerships. 

  • Serve as the relationship manager for employer partners and any needs related to engagement (i.e. event logistics, activation campaigns, and communications.) 

  • Ensure all formal partnership ceremonies and other institutional engagement milestones are executed with a high standard of excellence and conform to WLS brand standards, generating excitement and energy. 

 

Event Planning and Execution 

  • Execute a high volume of on-site and virtual engagement events such as webinars, information sessions, recruitment presentations, and signing events. 

  • Oversee full event lifecycle including scheduling, venue logistics, promotional coordination, and post-event follow-up. 

  • Represent Rowan University at events, providing program details, answering questions, and encouraging applications from prospective students. 

 

Cross-Functional Coordination 

  • Collaborate with internal teams including Sales Operations, Marketing, Academic Affairs, and Enrollment Services to ensure strategic alignment and consistent messaging. 

  • Ensure marketing materials and outreach tools support event promotion and partner engagement. 

 

Campaign Development and Promotion 

  • Design of outreach campaigns tailored to partner needs, incorporating promotional materials, email communications, and event invitations. 

  • Demonstrate increasing campaign effectiveness using reports, CRM, and other  communications platforms. 

 

Account Development & Growth Strategy 

  • Proactively cultivate relationships with new and emerging stakeholders within existing partner organizations to deepen engagement and program alignment. 

  • Track all account development activities and contacts within CRM platform. 

  • Identify opportunities to introduce new academic programs or offerings that meet the evolving needs of each partner’s workforce, with a focus on nursing and allied health professionals. 

  • Use consultative engagement techniques to understand organizational goals, talent development strategies, and challenges in workforce education. 

  • Collaborate with internal stakeholders to match identified partner needs with Rowan’s expanding program portfolio. 

  • Develop tailored strategies to increase brand awareness and expand Rowan’s footprint within partner institutions—including new departments, facilities, and geographic regions. 

  • Recommend scalable solutions to broaden participation across a partner’s workforce, including co-branded campaigns, targeted info sessions, and leadership briefings. 

 

Performance Tracking and Continuous Improvement 

  • Monitor and report on event metrics, campaign performance, partner engagement, and lead conversions. 

  • Effectively present any milestones, successes, or engagement data to Rowan Leadership as requested. 

  • Analyze event data and participant feedback to improve future events and outreach effectiveness. 

  • Maintain accurate documentation in CRM systems for reporting and follow-up. 

 

Qualifications 

  • Bachelor’s degree in marketing, Communications, Business Administration, or a related field required. Advanced degrees (MBA, M.Ed., or similar) preferred. 

  • 5–10 years of experience in sales, student recruitment, partner engagement, event planning, or outreach in a higher education or healthcare context. 

  • Experience and an ability to deliver on-site and virtual presentations to groups of varying size and levels of leadership that lead to engagement and results. 

  •  Demonstrated ability to generate strong enrollment outcomes through external partnerships and engagement activities. 

  • Experience working with healthcare organizations, especially within nursing or hospital systems, is strongly preferred. 

  • Proficiency in CRM and communication tracking tools. 

  • Strong verbal and written communication, interpersonal, and presentation skills. 

  • High degree of autonomy and comfort managing multiple initiatives simultaneously. 

  • Willingness to travel up to 50% of the time for partner-facing engagements. 

 

Salary

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is $76,500 to $89,250. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations.

Benefits

For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).”

 

For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/  

 

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Applications close: Eastern Daylight Time

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Current Opportunities

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Partner Engagement and Activation Manager, Workforce Learning Solutions Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.