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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to more than 25,000 students. The fastest-growing public research institution in the Northeast and among the country’s top 10 fastest-growing, Rowan offers a thriving multidisciplinary environment with a strong emphasis on practical research in health care, engineering, science and business, while ensuring excellence in undergraduate education. Nationally recognized for innovation, high-quality, affordable education and public-private partnerships, Rowan is one of two universities in the U.S. to offer M.D., D.O. and D.V.M. degree programs.

For more information on Rowan University, click here.

All positions are contingent upon budget appropriations. 

Rowan Employee Benefits

Rowan University offers a comprehensive benefits package to its staff and faculty members* including health, prescription, and dental coverage, vision reimbursement, a variety of investment options including mandatory pension programs and voluntary retirement savings opportunities, tuition benefits and scholarships, and paid time off. For more information on available benefits at Rowan, please visit the Benefits website. Benefits available to employees of the Rowan-Virtua School of Osteopathic Medicine can be viewed here.

*Available benefits are dependent upon employee class and union affiliation.

Associate Director of Marketing Strategy (Internal Applicants Only)

Apply now Job no: 501843
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial

Associate Director of Marketing Strategy
Department: Marketing
Division: Marketing & Communication
Reports to: Senior Director of Brand & Marketing Strategy

Position Summary

The Associate Director of Marketing Strategy is a leadership role within Rowan University's Division of Marketing & Communication responsible for leading the team that provides strategic marketing planning and consultation to academic and administrative units across the institution.

Reporting to the Senior Director of Brand & Marketing Strategy, the Associate Director oversees stakeholder engagement, portfolio management, and marketing planning for colleges, schools, departments, and institutional initiatives. The position leads the team responsible for partnering with campus stakeholders to identify opportunities, define objectives, and align marketing efforts with university priorities and audience needs.

The Associate Director leverages market research, audience insights, performance data, and institutional knowledge to guide marketing recommendations that support audiences throughout the engagement journey and collaborates closely with project management, creative, digital, web, social media, communications, email marketing, analytics, and research teams to support successful marketing initiatives.

This position requires an experienced marketing leader with exceptional relationship-building skills, strategic thinking capabilities, and a deep understanding of higher education.

Primary Responsibilities

Team Leadership & Supervision
• Lead, supervise, mentor, and evaluate the Marketing Strategy team.
• Oversee team workload, portfolio assignments, and stakeholder relationships to ensure consistent service and support across the university.
• Provide leadership related to strategic planning, stakeholder engagement, brand stewardship, and integrated marketing recommendations.
• Responsible for hiring, onboarding, coaching, performance management, professional development, and succession planning for assigned team members.
• Conduct performance evaluations, approve timesheets, and support employee development and training opportunities.
• Foster a collaborative, consultative, and service-oriented team culture.

Strategic Planning & Marketing Consultation

• Lead the development of integrated marketing strategies and recommendations for colleges, schools, departments, and institutional initiatives.
• Guide the creation of marketing plans aligned with university goals, audience needs, and organizational priorities.
• Translate stakeholder goals and business needs into actionable marketing recommendations informed by research, audience insights, performance data, and competitive analysis.
• Develop marketing recommendations that support audiences throughout the full engagement journey, from awareness and consideration to conversion, retention, advocacy, and other desired outcomes.
• Promote strategic thinking, brand alignment, and marketing best practices across the Division of Marketing & Communication.
• Monitor industry trends and emerging best practices and apply insights to strategic recommendations.

Stakeholder Engagement & Relationship Management

• Serve as a senior point of contact for academic and administrative partners across the university.
• Build and maintain strong relationships with campus stakeholders to understand priorities, challenges, and opportunities.
• Lead strategic planning discussions and collaborate with the Marketing Project Management team during discovery and intake processes to align stakeholder goals, project scope, and execution requirements.
• Present strategic recommendations, marketing plans, and performance insights to stakeholders and leadership.

Brand Stewardship & Portfolio Management

• Serve as a champion of the Rowan University brand and ensure marketing recommendations align with established brand strategy, positioning, messaging, voice, and visual identity standards.
• Guide stakeholders in applying brand standards and marketing best practices across campaigns, initiatives, and communications.
• Maintain visibility across assigned portfolios to ensure alignment with university priorities and marketing objectives.
• Ensure consistency in strategic recommendations, stakeholder engagement, and service delivery across the team.
• Support the ongoing adoption and evolution of the university's brand platform through stakeholder consultation and education.

Collaboration & Cross-Functional Leadership

• Partner closely with the Associate Director of Marketing Project Management and collaborate with creative, digital media, web, social media, communications, email marketing, analytics, and research teams to ensure alignment between strategy and execution.
• Serve as a bridge between campus stakeholders and marketing teams throughout the planning process.
• Support division-wide initiatives, strategic priorities, and special projects as assigned.
Additional Responsibilities
• Perform other duties as assigned.

Qualifications
Required
• Bachelor's degree from an accredited college or university.
• Minimum of 10 years of experience in marketing strategy, integrated marketing, stakeholder engagement, communications, enrollment marketing, or related functional areas.
• Minimum of 2–3 years of supervisory or team leadership experience.
• Minimum of 8 years of experience working within higher education marketing and communications, including experience partnering with academic and administrative stakeholders.
• Demonstrated experience developing strategic marketing plans and guiding integrated marketing initiatives.
• Strong understanding of audience segmentation, campaign planning, marketing analytics, market research, and brand strategy.
• Exceptional relationship-building, presentation, and communication skills.
• Demonstrated ability to influence stakeholders, build consensus, and navigate complex organizational environments.
• Strong organizational, analytical, and problem-solving skills.

Preferred

• Master's degree from an accredited college or university.
• Experience leading strategic planning, stakeholder engagement, marketing consultation, or client service functions.
• Experience supporting institution-wide initiatives and high-profile projects.
• Familiarity with enrollment marketing, reputation marketing, and brand strategy.
• Experience utilizing CRM, marketing automation, analytics, and project management platforms.

Salary & Benefits:

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is Managerial ($118,000.00 - $126,000.00), with placement within the range determined by candidate's qualifications, professional experience, internal equity, and other factors.

For internal applicants, salary is determined per the Pay Adjustment formula (NJAC 4A:3-4.9 & 4.10)

For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).

For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/

Notes:

Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.

Only completed online applications submitted on or before the posted deadline will be considered.

Equal Employment Opportunity Statement:

Rowan University  is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available persons in every job. Rowan University prohibits unlawful discrimination based on race, color, creed, gender, gender identity, religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sex, genetic information, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. All such discrimination is unlawful and prohibited by Rowan University. It is also our policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

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Current Opportunities

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Associate Director of Marketing Strategy (Internal Applicants Only) Glassboro, New Jersey

 

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey. Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Note on STEM-OPT Employment
Please note that STEM OPT employment is not permitted at Rowan University. To be eligible for a STEM OPT extension, the student's employer must be registered in E-Verify and must use the system to verify all new employees. While Rowan University is registered in the E-Verify system, the University does not use the system to verify all new employees, only those that are working on a Federal Contract. This means that Rowan does not permit individuals to work at the University using a STEM OPT Employment Authorization Document as proof of US Work Authorization.
Non-Discrimation at Rowan University

Rowan University is committed to creating a welcoming environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes. Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX. Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant, OEE@rowan.edu, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply. 

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates; this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, titleIXcoordinator@rowan.edu, 856-256-5440.

For information on the Title IX Sexual Harassment/Sexual Assault policy and grievance procedures, please click here. 

Annual Security and Fire Safety Report

Rowan is committed in assisting all members of our University community in providing for their safety and security.

The Annual Security and Fire Safety Report is available on the Rowan University Police Department (RUPD), Clery Act webpage here. 

The report contains information regarding campus security and personal safety including topics such as crime prevention, RUPD authority/jurisdiction, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on all our campuses. The report also contains information about fire statistics in Rowan University on-campus student housing facilities and crime statistics for the three previous calendar years, including reported crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus. This information is required by federal law, Jeanne Clery Campus Safety Act or the "Clery Act" and is provided by the Rowan University Police Department.

 If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the RUPD Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or email: cleryact@rowan.edu.