| Detailed Description: |
The Assistant Director of Campus Visit Experience and Admissions Events provides strategic leadership for the planning, coordination, and execution of all on-campus and select virtual events hosted by the Office of Undergraduate Admissions. This role serves as the strategic lead of the visitor experience for prospective and admitted students and their families, ensuring events are inclusive, mission-aligned, and designed to support enrollment goals and student success priorities.
The Assistant Director leads a comprehensive events strategy, manages cross campus partnerships, supervises staff and student leaders, and uses data and assessment to continuously improve the effectiveness of recruitment and yield programming. The role requires advanced project management skills, strong judgment, and the ability to balance strategic planning with operational excellence
Duties and Responsibilities:
Admissions Events Strategy & Execution
- Lead the design, planning, and execution of a comprehensive portfolio of on-campus and virtual admission events, including major yield programs (e.g., Open Houses, Admitted Students Day) and ongoing recruitment activities (e.g., daily tours, information sessions, counselor visits).
- Serve as the primary point of contact and decision-maker for admissions events, establishing timelines, workflows, and standards to ensure consistency, quality, and scalability.
- Oversee all event logistics, including space management, vendor coordination, catering, materials production, budgeting, and risk management, ensuring alignment with institutional policies and enrollment priorities.
- Partner closely with Admissions colleagues and Marketing and Communications to develop cohesive event messaging, invitations, registration processes, and post-event communications that support recruitment and yield goals.
- Cultivate and manage strong working relationships with campus partners (faculty, academic leaders, auxiliary services, student affairs, and administrative offices) to ensure a seamless and welcoming visitor experience.
Event Assessment & Enrollment Impact
- Develop and implement a robust assessment framework to evaluate event effectiveness, including attendance trends, student engagement, and conversion/yield outcomes.
- Analyze event data and visitor behavior to inform strategic adjustments to programming, timing, and resource allocation.
- Prepare summary reports and insights for Admissions leadership to support data-informed decision-making and continuous improvement.
Staff Leadership & Supervision
- Recruit, train, supervise, and evaluate professional staff, student employees, and volunteers, including Student Assistants, Campus Tour Guides, Student Ambassadors, and the Projects and Events Coordinator.
- Provide ongoing coaching, performance feedback, and professional development to ensure high standards of customer service, storytelling, and institutional representation.
- Manage student staffing schedules to ensure adequate coverage for daily tours, information sessions, and special programs.
Office & Recruitment Support
- Serve as Counselor of the Day and lead daily Information Sessions as needed.
- Represent the University at select high school visits, college fairs, and recruitment programs in the local region as needed.
- Contribute to broader admissions initiatives and cross-functional projects in support of recruitment, yield, and student success efforts.
- Perform other duties as assigned.
Certificates, Licenses, Registrations:
- A valid driver's license is required.
Special Conditions of Employment:
- Must be able to work a flexible schedule, including early mornings, evenings and weekends, as dictated by the event calendar.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
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| Job Requirements: |
Minimum Qualifications:
- Bachelor's degree required.
- Assistant Director: 4 years of professional experience in event planning, college admissions, or a related field required.
- At least 1 year of experience in managing large-scale events (over 100 attendees).
- Familiarity with CRM systems (e.g., Slate, Salesforce) for event registration and data tracking.
Preferred Qualifications:
- Experience in undergraduate admissions event management preferred.
Performance Expectations - Knowledge, Skills and Abilities:
- Excellent organizational, project management, and time management skills.
- Demonstrated ability to work collaboratively with diverse groups, including students, faculty, staff, and external constituents.
- Ability to work independently without direct supervision
- Knowledge of event planning best practices, vendor management, and contract negotiation.
- Ability to manage complex budgets and multiple projects simultaneously under deadline pressure.
- Excellent public speaking and interpersonal communication skills, including the ability to represent the University professionally.
- Strong customer service orientation and problem-solving skills to manage on-site event challenges.
- Knowledge of higher education marketing and event-related technologies (e.g., virtual event platforms).
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