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Quinnipiac University's invites applications for the position of Paid Media Specialist. if you are passionate about digital marketing and excited to play a key role in shaping how prospective students engage with our brand throughout their enrollment journey join our Enrollment Marketing Team at Quinnipiac. 

Reporting to the Director of Media Strategy & Analytics, the Paid Media Specialist will take the lead on developing and executing digital advertising strategies that make a real impact. You’ll combine creativity with analytics to manage campaigns across platforms, craft compelling ad copy, and continuously optimize for performance—all while keeping an eye on the evolving digital landscape. This is an opportunity to drive innovative media campaigns that inform, attract and inspire future Bobcats. 

Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,700 students in more than 100-degree programs through its Schools of Business, Communications, Education, Computing & Engineering, Health Sciences, Law, Medicine, Nursing and the College of Arts & Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women’s rugby team, and a trip to the Sweet 16 for our women’s basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review. The Wall Street Journal ranked Quinnipiac #51 among the best colleges in the nation, and second in Connecticut, for our exceptional graduation rate, salary impact, learning facilities, career preparation and learning opportunities. 

The university is in the midst of program expansion and renewal for both traditional and adult learners, the development of innovative strategic partnerships, and just opened a South Quad with three new buildings. 

As Quinnipiac grows, we remain guided by the core values that define our community and shape the experience of every student and employee. 

• We are fiercely committed to ensuring every Bobcat thrives. We are a lifelong partner for every learner. 
• We passionately care about our community. Everyone should feel welcome and valued. 
• We boldly shape our university's future. We will forge a path of impact together. 

These values are the foundation of who we are and reflect the Quinnipiac spirit found across our campuses. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.

• Work with marketing directors to identify the unique selling points of Quinnipiac University’s program offerings as compared to competing universities.
• Apply that knowledge to develop effective ad messaging that drives both clicks and requests for more information about Quinnipiac’s offerings.
• Monitor campaign budgets and performance on an ongoing basis across our main digital channels (Google, Facebook, and LinkedIn) to ensure campaigns are meeting specific targets.
• Create and/or update emails within our CRM and segment audiences to deliver the appropriate message at the right time to maximize engagement.
• Work with student employees to ensure that tasks are meeting necessary deadlines and a high level of quality.
• Other duties, as assigned by the manager.

• Bachelor's degree in marketing, communications or a related field

• Strong understanding of paid digital media, including paid social and PPC/paid search marketing
• Experience working with an enterprise-level CRM and/or CMS system (Slate, Salesforce, Hubspot, etc)
• Proficiency across Microsoft Office
• Basic Photoshop and/or Canva skills a plus
• Experience managing direct response campaigns
• Ability to analyze data and make data-driven decisions
• Exceptional communication skills
• Strong time management skills and ability to manage multiple projects simultaneously
• Ability to work effectively both independently and in collaboration with team members and external stakeholders
• Proven ability to collaborate effectively with individuals from varied backgrounds