Working Title

Associate Vice President, Strategic Marketing and Communications

Administrator Level 

This position is an MPP level IV in the California State University Management Personnel Plan (MPP), reporting to the Vice President of University Advancement

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status.  Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.

San Francisco State is a 100% Smoke/Vapor-Free Campus.  Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect  Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code.  The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Department

Marketing & Enrollment Management

Appointment Type

At-Will

Time Base

Full Time (1.0)

Work Schedule

Monday through Friday; 8:00 am to 5:00 pm

Anticipated Hiring Range

$15,000 - $16,167 Per Month ($180,000.00 - $194,004 Annually)

Salary is commensurate with experience.

Position Summary

The Associate Vice President, Strategic Marketing and Communications will lead efforts to elevate the university’s profile and steward its reputation with prospective students and their families; global, national, and regional news media; and other influencers.

The Associate Vice President will report to the Vice President, University Advancement and be a key member of the Vice President's leadership team. The Associate Vice President will lead a dynamic team of 20 staff collectively comprising a centralized, integrated strategic communications and marketing unit. The Associate Vice President will serve on the campus’s Extended Cabinet, as well as on its emergency operations management, and serve on other university task forces, advisory committees, and boards as appropriate.

The Associate Vice President will coordinate and manage internal campus-wide communications, and in collaboration with the President, Vice President for University Advancement, and other administrative and academic leaders will guide the development and implementation of strategies and activities that enhance the university’s visibility, promote and protect its brand and reputation among external and internal constituents, and ensure strategic alignment among all external and internal communications deployed across multiple platforms and channels. Partnering with stakeholders and leaders across campus, the Associate Vice President is the guiding architect of the university’s efforts to raise awareness of the university, promote its reputation, and inspire alumni and donors.

The Associate Vice President is relied upon to collaborate with and advise academic deans, colleagues in Student Affairs and Enrollment Management, and other academic and administrative units on marketing and communication initiatives that position SFSU as a desirable destination for students, faculty, and staff. This includes conceiving, planning, initiating, and ensuring the effective implementation of campaigns and activities that increase awareness and visibility of the university’s academic, research, and service initiatives and showcase its outstanding faculty, staff, students, and alumni.

Position Information

• Guide and mentor the efforts of a team of integrated communications and marketing professionals.
• Market and communicate initiatives supporting student enrollment and retention; philanthropy, alumni, and constituent engagement; community and government relations; major university events; and internal communications.
• Lead and support brand awareness and enrollment marketing and communications campaigns for student recruitment and retention that support the university’s enrollment goals, in close collaboration with the Sr. Associate Vice President for Enrollment Management and team.
• Lead and support all areas of brand management, brand voice, positioning, and brand pillars to guide marketing communication strategies.
• Promote the university's mission and distinctions to multiple constituencies while ensuring consistent adherence to university brand guidelines and identity standards.
• Understand, identify, and develop an appropriate mix of communication platforms including digital platforms and mobile applications.
• Identify and implement strategies and programs that inform internal audiences and enhance their engagement in and support of strategic university priorities.
• In collaboration with the Director of Communications in the President’s Office, offer strategic reputation counsel to university leaders and others, and help address crises and/or reputational challenges.
• Serve as the campus’s primary liaison to the strategic communications and public affairs team in the office of the CSU Chancellor.
• Collaborate closely with colleagues in development and alumni relations to support communications targeting alumni, as well as prospective and current donors.
• Manage major communications assets including the university magazine, electronic newsletters, annual reports, and enterprise-level digital platforms including websites and social platforms, and development of content appropriate to each medium.
• Manage financial strategies and goals for department, including budget management, operational efficiency, and optimal use of resources.
• Lead proactive media relations programs and ongoing interaction with regional, statewide, national, and global media.
• Cultivate appreciation for strategic communications across the campus community and collaboratively and intentionally engage stakeholders in communications and marketing strategy.

Minimum Qualifications

• A bachelor's degree.
• At least eight years of senior-level experience in the communications/public relations field.

Preferred Qualifications

• Demonstrated capacity to lead and perform effectively in a fast-paced and complex organization.
• Experience developing and executing successful integrated marketing and communication plans.
• Experience advising and counseling senior institutional leaders on reputation issues.
• Expertise or equivalent experience in marketing and communication strategies that are specific to student recruitment and retention.
• Experience in developing and leading quantifiable marketing campaigns and efforts and demonstrated ability in assessing these efforts utilizing a variety of metrics and key performance indicators.
• Demonstrated capacity to motivate, lead, nurture, and guide highly creative professionals and build a spirit of cohesive collaboration in a highly diverse work environment.
• Proven ability to build positive relationships with internal and external constituents, including media, public agencies, and the community.
• A graduate degree.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Benefits

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions.  SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

CSUEU Position (For CSUEU Positions Only)

Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.

Additional Information

SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).

Thank you for your interest in employment with California State University (CSU).  CSU is a state entity whose business operations reside within the State of California.  Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception.  While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.

CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process are encouraged to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to hrwww@sfsu.edu.

The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.