Join the vibrant community at California State University, Long Beach (CSULB)!
Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives.
As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference.
Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer.
Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth.
Job Summary
The Alumni Marketing & Communications Specialist tells the story of CSULB alumni and strengthens their connection to the university. Reporting to the Director of Alumni Engagement in the Office of Alumni Engagement, the specialist develops and implements an outcomes-based communications plan that includes social media, email marketing, web content, alumni spotlights, and integrated campaigns. These efforts engage CSULB’s more than 411,000 alumni and promote alumni events, networks, the Alumni Center, volunteer opportunities, and giving initiatives.
Working independently on most day-to-day assignments, the specialist serves as the office's lead liaison to Strategic Communications for creative projects and as the first point of contact for alumni inquiries. The specialist also tracks and analyzes engagement metrics to adjust messaging, ensuring all communications reflect CSULB brand standards and the university's commitment to its diverse alumni community.
Key Responsibilities
- Alumni Marketing Communications (Campaigns, Content & Digital Strategy): Independently creates and publishes engaging content for alumni audiences across email, social media, and web, including newsletters, stories, profiles, and event communications. Develops targeted campaigns that promote alumni programs and strengthen alumni relationships; builds segmented email campaigns, manages social content, and maintains alumni web pages in Drupal. Collaborates with campus partners on digital strategy and messaging, maintains the communications calendar, and ensures content meets university style, accessibility, and brand standards.
- Alumni Inquiries & Constituent Support: Serves as the first point of contact for daily email, phone, social media, and other inquiries to CSULB Alumni, responding to inquiries or routing them to the appropriate staff or campus office. Serves as a resource on alumni programs and services.
- Analytics, Research & Reporting: Tracks, analyzes, and reports email, social media, web, and event metrics, including maintaining a monthly social media tracker, to identify trends and inform messaging. Ensures alumni communications are tracked and coded in CRM for CASE Alumni Engagement Metrics reporting. Designs, distributes, and analyzes web forms and surveys to assess alumni engagement strategies.
- Brand, Creative & Media Support: Serves as lead liaison to Strategic Communications to develop and produce print, digital, and social media assets for alumni engagement and the Alumni Center. Coordinates with vendors on production, licensing, and brand compliance; supports media relations for alumni stories.
- Supports division-wide events and activities, stays current on marketing and communications best practices
Department
Alumni Relations
Time Base
1.0 time-base, 40 hours per week.
Duration of Appointment
This is a temporary position for 1 year with no permanent status granted. Temporary assignments may expire prior to the ending date.
Classification
Marketing & Communications Professional II
Compensation
Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.
- Hiring Range: The hiring range for this position is $5,387 (Step 3) - $5,948 (Step 8) per month commensurate with candidate's education, experience, skills, and training.
- CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5,178 (Step 1) - $7,543 (Step 20) per month.
Benefits
At California State University (CSU), we prioritize the health, growth, and success of our employees. Our benefits program reflects our commitment to your overall well-being.
To be eligible for full benefits, employees must be appointed at least half-time (.50 FTE) with an appointment lasting more than six months and one day. Benefits eligibility and offerings may vary based on appointment type, classification, and applicable collective bargaining agreement. Eligible employees may have access to a comprehensive benefits package that can include:
- Paid Time Off: Up to 24 vacation days per year (based on employee group and/or length of service), 14 paid holidays, and 12 sick days annually with unlimited accrual.
- Health Coverage: A variety of medical, dental, and vision plans.
- Retirement Plans: Participation in the CalPERS defined benefit plan, along with voluntary savings options such as 403(b), 401(k), and 457 plans.
- Educational Benefits: Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
- Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.
- Additional Benefits: Wellness programs, professional development opportunities, and insurance options including life, disability, and pet insurance.
Candidates are encouraged to review the appropriate CSU Employee Benefits Summary for details specific to their position. Additionally, the CSU Total Compensation Calculator is available to help prospective employees understand the full value of the CSU benefits package and how it complements base salary.
Knowledge, Skills, and Abilities
The ideal candidate is a strategic and creative communications professional with demonstrated expertise in developing and executing integrated marketing, communications, and digital engagement strategies that foster meaningful connections with alumni and advance institutional engagement goals. They possess the ability to assess audience needs, develop data-informed communication plans, and implement targeted campaigns that promote alumni events, reunions, recognition programs, volunteer opportunities, and affinity-based initiatives. Skilled in content development, the ideal candidate creates compelling, audience-centered communications across multiple platforms, including newsletters, websites, email campaigns, social media, and feature stories, while ensuring accuracy, accessibility, brand consistency, and adherence to university and AP style standards. They are adept at interviewing stakeholders, crafting engaging narratives, and producing content that highlights alumni achievements and strengthens alumni pride and participation.
The successful candidate demonstrates strong digital marketing expertise, including social media strategy, email marketing, website content management, and multimedia storytelling. They collaborate effectively with campus partners, alumni leaders, advancement professionals, and communications teams to develop coordinated messaging and engagement initiatives. With experience managing social media channels, maintaining web content, creating branded marketing materials, and coordinating photography, video, and creative production projects, they leverage digital platforms to enhance outreach and engagement. They also serve as a knowledgeable and responsive resource for alumni, students, and campus stakeholders by managing inquiries, providing information about alumni programs and services, and supporting communication-related administrative processes.
In addition, the ideal candidate is highly analytical and results-driven, with experience utilizing CRM systems, tracking engagement metrics, analyzing campaign performance, and generating reports that inform strategic decision-making. They are skilled in gathering and interpreting data from email, web, social media, and survey platforms to evaluate effectiveness and recommend continuous improvements based on industry trends and best practices. Strong project management and organizational skills enable them to coordinate with internal and external partners, oversee vendor relationships, ensure brand compliance, and manage multiple projects simultaneously. Committed to excellence, collaboration, and innovation, the ideal candidate stays current on emerging marketing and communications practices while supporting division-wide initiatives and other duties that contribute to the success of alumni engagement programs.
Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student and assist in achieving the university's commitment to a "vision of excellence."
Education and Experience
• Equivalent to a bachelor's degree in a related field (e.g., Communications, Journalism, Marketing, Public Relations, English) and two years of relevant experience in marketing, communications, or public relations.
Preferred Qualification:
• Experience in alumni relations, advancement, or higher-education marketing and communications.
• Experience with a constituent relationship management (CRM) system, preferably Ellucian Advance, and with email marketing platforms.
• Experience with Drupal or a similar web content management system.
• Portfolio demonstrating strong writing, storytelling, and multi-channel campaign work.
• Proficiency with Adobe Creative Cloud (e.g., InDesign, Photoshop, Premiere/Express) or similar design and video tools.
Licenses / Certificates
Driver license preferred.
Employees who are required to operate motorized vehicles and/or use their personal vehicle more than once a month on University business are required to take a mandatory Defensive Driving course and enroll in the DMV Employee Pull Notice (EPN) Program.
Application Procedures
Click “Apply Now” to complete the CSULB Online Employment Application.
Please fill out the application completely. It is important that all sections of the online application are completed fully and accurately. Be sure to include all relevant education and experience. Your application will be used to determine whether you meet the minimum qualifications for this position.
Testing
Candidates/Finalists will be required to undergo testing. As part of the candidate assessment, a writing test will be administered to evaluate writing quality, clarity, and alignment with CSULB's messaging and alumni voice.
Physical Summary
Medium work - Job involves lifting heavy weight objects (20-40 pounds) and/or 20% - 40% of the job involves standing, squatting, kneeling, or walking. May require pushing or pulling objects within the weight limits.
Additional Information
CSULB is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSULB will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Equal Employment Statement
Consistent with California law and federal civil rights laws, CSULB provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, national origin, or other protected status. CSULB complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.
Accommodations
We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact StaffHR-Accommodations@csulb.edu.
Out of State Employment Policy
California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.
As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.