*SFSU INTERNAL APPLICATIONS ONLY*
Working Title
Admissions Communications & CRM Analyst
SF State University
San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.
Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.
San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.
The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.
Department
Undergraduate Admissions & Recruitment
Appointment Type
This is a one-year probationary position.
Time Base
Full-Time (1.0 FTE)
Work Schedule
Monday through Friday; from 8:00 am to 5:00 pm
Anticipated Hiring Range
$5,274.00 - $5,488.00 per month ($63,288.00 to $65,856.00 annually)
Salary is commensurate with experience.
Position Summary
Reporting to the Director of Undergraduate Admissions & Recruitment, the Admissions Communication Analyst is responsible for providing comprehensive support for the recruitment and admissions digital communication systems and websites. This position is vital for the processes which transfer data between the CRM, the institutional student information system, other internal systems as well as third party vendors. The Admissions Communications Analyst will assist in maintaining accurate and transparent documentation of the CRM and other technical processes and workflows to maintain levels of efficiency and quality service. Collaborative efforts with various teams are essential for developing targeted campaigns and maintaining data accuracy. The Admissions Communications Analyst assists the Director by developing analytics to monitor effectiveness, inform strategy and tactics, and measure/evaluate success of operations.
Position Information
Communications Coordination
- Create and update emails, texts, and events in CRM system and PeopleSoft Campus Solutions for prospective and admitted students, parents, and counselors.
- Assist with creating, maintaining, and scheduling PeopleSoft 3C Engine CommGen batch system processes.
- Create or modify PeopleSoft SQL data queries and CRM groups to select correct populations for communications.
- In coordination with the Director, develop and implement the overall admissions communication schedule.
- Regularly and consistently upload leads in accordance with established standards and procedures and ensures time inclusion in corresponding communication plans.
- Perform testing prior to release of communications to ensure proper implementation.
- Work with stakeholders to confirm communication plan and monitor deployments for completion and deliverable
- Maintain and enhance features in the applicant portal, lead generation forms and corresponding form communicate as needed.
- Develop and maintain training materials and documentation for communications business processes.
- Provide CRM user training and support.
Data Reporting, Analysis, Communications
- Build, produce, and process reports as needed for stakeholders.
- Based on assessments and data gathered, make recommendations to the Director regarding areas of improvement in recruitment and admissions communication.
- Create and maintain audits to ensure integrity of data transferred between the CRM and Campus Solutions.
- Appropriately tailor communication content to peers, supervisors, executives, and customer audiences.
Website Maintenance
- Use a content management system (CMS) to edit and review text and media on Admissions web pages.
- Ensure that all content and videos meet accessibility standards and have consistent design/branding.
- Collaborate with Strategic Marketing & Communications team as needed to create and update website content.
Other duties as assigned
Minimum Qualifications
- Independent performance of varied or specialized administrative and analytical duties and/or service as a program administrator. Work is reviewed against goals and involves independent planning and performing research and participating in the development, alteration, implementation, and evaluation of the organizational unit's and/or program's policies and procedures.
- Contribution to the completion of broader and more complex organizational or program projects and goals. Often provides project leadership or represents the work unit on key projects within and outside the organization.
- Accountable for own work results which are reviewed for soundness of judgment. Considerable judgment and discretion reflective of a thorough knowledge of a professional administrative specialty and/or program and/or policy areas need to be exercised. Policies and practices referenced for guidance.
- Analyze and address problems using reasoning and the interpretation and application of theories and principles to develop and recommend alternatives and best courses of action.
- Ingenuity in determining methods to achieve programmatic goals and develop and implement program policies
- Work requires coordination with individuals at all levels within the organization. As needed, acts as a representative to outside entities.
- As required, day-to-day program or work unit operations are overseen and lead work direction to administrative staff, including accountability for results, is provided.
In addition to Position Skill Level - Non-Exempt knowledge and skill requirements, work assignments typically require:
- Working knowledge of and ability to apply standard theories, principles, practices, and techniques applicable to the program and/or administrative specialty to develop conclusions and make recommendations.
- Thorough knowledge of policies, procedures, and outside regulations pertaining to the applicable program and/or administrative specialty.
- Working knowledge of operational and fiscal analysis and techniques.
- Ability to take initiative and independently plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved.
- Skill in the research, development and evaluation of policies and programs, including skill in the collection, evaluation, and interpretation of data to develop sound conclusions and make appropriate recommendations.
- Expertise in investigating and analyzing problems with a broad administrative impact and implications.
- Ability to anticipate problems and address them proactively.
- Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form.
- Ability to train others in new skills and procedures and provide lead work direction.
Preferred Qualifications
- Ability to support a Customer Relationship Management (CRM) system (such as Liaison EMP, Slate, SalesForce); technical and functional knowledge.
- Knowledge of student database management systems (such as PeopleSoft, OnBase).
- Experience with Graphics/Web Design through tools such as Canva and Adobe Illustrator.
- Demonstrated ability to write basic SQL statements and develop reports.
- Knowledge of online publishing platforms, including HTML coding and content management systems (e.g., Drupal 8).
- Experience working in a higher education setting and developing communication strategies for a diverse college student population.
- Excellent organizational and multitasking skills. Evidence of coordination of multiple projects and/or assignments and establishing priorities.
- Ability to collect, evaluate, and interpret data to develop sound conclusions and make appropriate recommendations.
- Ability to work with end users to define functional business requirements and translate them into technical specifications.
- Expertise investigating and analyzing problems with broad administrative impact and implications.
- Ability to anticipate problems and address them proactively.
- Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form.
- Ability to train others in new skills and procedures and provide lead work directions.
Pre-Employment Requirements
This position requires the successful completion of a background check.
Eligibility to Work
Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.
Benefits
Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.
We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.
CSUEU Position (For CSUEU Positions Only)
Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.
Additional Information
SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).
Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.
Pursuant to Education Code Section 89521, the CSU is required to contact the current and/or former employer(s) of an applicant in the final stages of the recruitment process and make a reasonable attempt to obtain information regarding any prior misconduct by the applicant within the last seven years.
CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/.
The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.
Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.
*SFSU INTERNAL APPLICATIONS ONLY*
