Digital Content Sr Associate
- Requisition no: 540487
- Work type: Full Time
- Location: Medical Center
- School/Department: Herbert Irving Comprehensive Cancer Center
- Grade: Grade 104
- Categories: Commun/PR/Editorial
- Job Type: Officer of Administration
- Bargaining Unit:
- Regular/Temporary: Regular
- End Date if Temporary:
- Hours Per Week: 35
- Salary Range: $70,000-$80,000
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Position Summary
As the Digital Content Senior Associate at the HICCC, you will be responsible for the creation and management of engaging, high-quality content across our digital platforms. You will play a pivotal role in enhancing our online presence, driving engagement, and supporting marketing initiatives. This role involves overseeing social media, content editing, content creation, and website content management.
Responsibilities
- Social Media Management:
- Work with Associate Director to develop and implement a comprehensive social media strategy across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- Create and curate compelling content, including text, images, and videos, to foster community engagement and brand awareness.
- Analyze social media performance metrics and adjust strategies as necessary.
- Content Creation:
- Generate innovative and relevant content for various marketing campaigns, including blog posts, email newsletters, videos, infographics, and more.
- Develop creative and compelling visuals and multimedia content to support marketing efforts.
- Stay up-to-date with industry trends and best practices to continuously improve content quality.
- Content Editing:
- Collaborate with writers and subject matter experts to help edit and proofread articles, blog posts, and other written content for accuracy, clarity, and style consistency.
- Ensure content aligns with the company's brand voice and messaging.
- Website Content Management:
- Manage and update content on the company website to ensure it remains fresh, accurate, and engaging.
- Optimize content for SEO and user experience, keeping the website in line with the latest design and functionality trends.
- Collaborate with the web development team to enhance the website as needed.
- Perform other related duties and responsibilities as assigned/requested.
Minimum Qualifications
- Bachelor's degree or equivalent in education and experience plus three (3) years of related experience.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or Journalism is preferred but all majors are encouraged to apply.
Other Requirements
- 2-3 years of experience in digital content management, marketing, or communications
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Proficiency in content management systems (e.g., WordPress), social media management tools, and SEO best practices.
- Strong creative and analytical thinking, with the ability to translate data into actionable insights.
- Experience with graphic design and multimedia content creation tools such as Adobe and Canva.
- Familiarity with industry trends, emerging technologies, and the competitive landscape.
- Strong project management skills with the ability to meet deadlines in a fast-paced environment.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.