Propel your marketing career as a Growth & Demand Generation Specialist, where you'll spearhead efforts in driving success for top B2B brands! In this exciting role, you'll design and implement creative digital marketing strategies that expand pipelines and boost customer acquisition. Collaborating closely with your regional Manager, you will take the lead in orchestrating, optimising, and executing high-impact campaigns across multiple channels, including digital, paid media, SEO, and advanced automation.
With your keen insight, you'll ensure programs flow seamlessly, playing a critical part in advancing our global strategy while facilitating tailored execution alongside brand and regional teams. As you integrate day-to-day activities with strategic growth objectives, you'll be at the forefront of the organisation's breakthrough achievements, setting new standards in marketing brilliance. Join us in becoming the driving force behind transformational growth!
Your Day to Day:
Growth & Demand Digital Execution:
- Support the execution of integrated marketing campaigns across paid media, social media, email, SEO, and website in partnership with relevant channel owners
- Manage day-to-day operations of campaign workflows including asset coordination, QA, testing, and reporting
- Monitor and optimise paid channel performance in collaboration with brand and paid media teams
- Work with automation & CRM campaign specialists to build and optimise nurture flows and triggered campaigns
Performance Monitoring & Reporting:
- Provide campaign reporting and insights, tracking metrics such as MQLs, CTR, conversions, and lead quality
Support attribution analysis and reporting alignment with marketing and sales stakeholders
SEO & Organic Support:
- Contribute to SEO strategy implementation and content planning in alignment with broader marketing initiatives
Support the planning and coordination of organic social content, ensuring alignment with paid and campaign goals
Collaboration & Campaign Support:
- Collaborate cross-functionally with content, brand, sales and product teams to ensure campaign alignment
Assist in managing campaign plans and contribute to campaign postmortems and optimisation planning
Enablement & Best Practice Sharing:
- Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands
Who you are:
- 3–5 years’ experience in digital marketing, performance media or demand generation roles within a B2B environment
- Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and campaign reporting platforms
- Experience working cross-functionally in matrixed or global teams
- Understanding of digital campaign KPIs and basic attribution models
- Strong attention to detail, time management and communication skills
- Bachelors Degree in Business, Marketing, Digital Marketing
- Certification in relevant platforms such as Google, Meta, LinkedIn product suites
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🔧Access to LinkedIn Learning for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
** Please advise your leader before applying **
