As a Digital Marketing Executive at Travel Money Group, you will be at the forefront of shaping our digital landscape. Your role is pivotal in driving our digital strategy and bringing it to life across all online platforms. You'll tap into your expertise in cross-channel digital execution, covering paid media, organic SEO, compelling website content, and insightful analytics reporting.
You will not only plan, develop, and execute a dynamic array of digital marketing initiatives, but also serve as the vital link connecting our Brand, Creative, and Digital teams. This collaborative synergy ensures the continuous optimisation and enhancement of our customers' digital journey, elevating their experience and maximizing engagement at every touchpoint. Dive into this exciting opportunity and lead the charge in transforming Travel Money Group's digital presence!
Primary Accountabilities & Objectives:
Digital Marketing
- Support the brand marketing plan to drive acquisition, retention, and growth
- Execute ROI focused, omnichannel digital marketing activities across website and paid media within agreed timelines
- Leading the execution of SEO, SEM, and CRO programs
Execution of digital platforms
- Working within the CMS to produce and publish content, campaigns, and website updates
- Continually improve the functionality, usability, and design of the corporate brand websites
Analytics
- Work with the Marketing Team Leader to compile monthly reports and insights across all marketing activity, including website and paid media
- Working with the finance team to ensure accurate pre and post campaign reporting of data
Our Ideal Candidate:
- Tertiary qualifications with experience in managing websites, content, SEO, SEM, and digital marketing campaigns
- 2 years in digital marketing or similar role
- Experience with Google Analytics, Google AdWords, Google Search Console, Google Tag Manager is required
- Experience with Meta Business Suite
- Experience with managing CMS (Sitecore is preferred)
- Experience with SEM Rush (or similar)
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🔧Access to LinkedIn Learning for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
** Please advise your leader before applying **
