We are looking for a passionate and results-driven Content and Social Media Specialist to join our Flight Centre Travel Group leisure marketing team. In this role, you will be responsible for creating compelling content and product merchandising copy that aligns with our brand marketing strategy. You will develop and execute engaging social media campaigns, support the broader brand marketing plan, and contribute to initiatives that enhance brand awareness, attract new customers, drive retention, and fuel business growth.
Strong writing skills, social media expertise, and a passion for brand storytelling are essential in this role. You will create and manage content across various platforms, collaborate with teams to align messaging, and analyse performance data to refine and improve engagement strategies.
- Collaborate with the Marketing Manager and wider team to execute content and social media plans that align with the brand marketing strategy and business goals
- Write short- and long-form content, as well as product merchandising copy, to support marketing campaigns while maintaining brand voice and consistency
- Develop compelling copy for various platforms—including email, website, and app—to strengthen brand presence, enhance storytelling, and drive customer engagement across multiple channels
- Create and execute social media content, including gamification, engaging posts, and short-form video, to differentiate the brand from competitors
- Track and analyze content performance to measure audience growth and engagement across platforms
- Provide detailed social media reporting with insights that inform strategy and content improvements
We’d love to hear from you if you have:
- 3+ years' experience in Marketing
- Demonstrated ability to write high-quality copy with knowledge of editorial and SEO best practices
- An understanding of social media best practice, including platform specific content
- Exemplary attention to detail
- Ability to manage multiple projects with competing deadlines at any one time
- Positive attitude, and willing to learn
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
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