Cruiseabout is a premium, cruise-focused travel agency helping Australians plan and book exceptional cruise holidays around the world. From close-to-home sailings to bucket-list voyages, we combine expert advice, genuine cruise knowledge and personalised service to help you find the right cruise for you.
At CruiseAbout, we believe that cruising is not just a means of transportation, but a way of life. And that is what makes us more than just a travel agency. We are a community of cruise enthusiasts, known as the Cruiseaders, who share a love of cruising and are passionate about exploring the world by sea.
The Head of Marketing is responsible for accelerating the growth, building fame and understanding of the brand and business among its existing members, to potential members, travel industry suppliers and the broader
travel industry itself.
Key Responsibilities
- Develop B2B Marketing Strategy and Implementation for the brand and its assets
- Strategic marketing planning and goal setting for all events
- Maintain and update the B2B website and content
- Establish and maintain appropriate social media accounts ie Instagram, LinkedIn etc
- Plan, manage and execute marketing and PR campaigns for client events to drive acquisition, including Travel Event/s and experiences
- Identify and enter any key industry (or consumer) awards programs that promote activity
- Maintain high level connections with key partners and sponsors to ensure all activity is consistently seen as the ‘best of the best’ in the industry and to ensure a consistent demand is created in the market
- Support Members with marketing strategy & campaigns to drive sales and income via FCTG channels
- Maintain appropriate databases in Distribion and other platforms to ensure the brand is clearly and consistency communicating with its stakeholder groups
- Identify new and disruptive opportunities to deliver profit to the brand via marketing revenue strategies
- Report on the success of activity and learnings to ensure accountability of all activity to the business and to suppliers
Who are you?
- Minimum 5 years of experience in Marketing
- Proficiency in budget management
- Expertise in B2B marketing strategies
- Advanced skills in Microsoft 365
- Basic knowledge of web programs
- Familiarity with CANVA, WordPress, and CRM platforms
- Strong negotiation abilities
- Proficient in conflict resolution
- Skilled in media relations
What you'll Enjoy:
🛳️Set Sail on Exclusive Perks: Opportunities to participate in onboard ship inspections and enjoy exclusive cruise discounts for your personal seafaring adventures
🌏Navigate the World: Become a cruise expert with access to industry travel discounts and qualify for sponsored ‘Familiarisation Cruises’ to explore new destinations and cruise products worldwide
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
👐🏽Diverse Crew: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Chart Your Course for Growth: Access tailored Learning & Development pathways, including in-depth training on cruise products to enhance your skills
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
💎Explore Endless Horizons: Build a rewarding career across our global network of brands and businesses – we prioritise promoting talent from within.
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚 Sustainability at the Helm: As stewards of the seas, we’re committed to sustainable practices that protect the environment for the future of cruising and tourism
💛 Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave
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