LIFECYCLE PROGRAMS SPECIALIST - MARKETING AUTOMATION & CRM
ABOUT THE OPPORTUNITY
Join a global team driving lifecycle marketing excellence across Flight Centre Travel Group's corporate brands. As a Lifecycle Programs Specialist, you'll play a key role in delivering impactful customer journeys that enhance engagement, retention, and growth across a multi-billion-dollar portfolio. This is an exciting opportunity for a marketing automation professional who thrives on data-driven decision-making, campaign optimisation, and creating personalised customer experiences at scale. Working closely with marketing, brand, and operations teams globally, you'll directly influence customer outcomes while helping shape best-practice lifecycle marketing programs.
KEY RESPONSIBILITIES
• Develop and execute lifecycle marketing campaigns that drive customer acquisition, engagement, retention, and growth.
• Collaborate with the Lifecycle Programs Manager to align campaign strategies with business objectives and regional goals.
• Manage multi-channel marketing campaigns across email, SMS, social media, and other relevant channels.
• Monitor campaign performance and optimise outcomes through data-driven insights and recommendations.
• Implement A/B testing programs to continuously improve campaign effectiveness.
• Track and analyse key performance metrics using analytics tools.
• Execute lead scoring, lead nurturing, and lead routing processes.
• Optimise lead management workflows to improve conversion rates and sales alignment.
• Design, launch, and manage lifecycle campaigns using marketing automation platforms such as Eloqua and Account Engagement.
• Create personalised and targeted customer journeys through automation tools.
• Ensure compliance with data privacy regulations including GDPR and CCPA.
• Maintain best-practice standards for customer data management and privacy.
• Support email deliverability performance through established best practices.
• Collaborate with brand, marketing operations, and cross-functional teams to ensure integrated campaign execution.
• Ensure seamless data flow between marketing automation and CRM platforms.
• Maintain dashboards and reporting to measure lifecycle marketing performance.
• Conduct performance reviews and present insights to brand stakeholders.
• Provide actionable recommendations to support continuous improvement initiatives.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
EXPERIENCE & QUALIFICATIONS
• Minimum 3-5 years' experience in lifecycle marketing and/or email marketing with a focus on marketing automation.
• 5+ years' experience in digital marketing or a similar role.
• Demonstrated success in a comparable role within a global organisation.
• Strong understanding of B2B marketing principles and practices.
• Experience developing and executing lifecycle marketing strategies.
• Experience managing lead scoring, lead nurturing, and lead routing programs.
• Expertise executing multi-channel marketing campaigns.
• Proficiency using analytics tools to measure and optimise performance.
• Experience with marketing automation platforms such as Oracle Eloqua, Salesforce, and Account Engagement.
• Knowledge of customer segmentation and personalisation techniques.
• Strong understanding of GDPR, CCPA, and marketing data privacy requirements.
• Knowledge of email deliverability best practices.
• Excellent written and verbal communication skills.
• Ability to influence and build relationships with stakeholders at all organisational levels.
• Bachelor's degree in Marketing, Business, or a related field.
• Relevant marketing automation certifications are advantageous.
WHAT'S IN IT FOR YOU
• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
• Career Development: With Flight Centre Travel Group's global presence spanning 30+ brands across 20+ countries, you'll have clear career pathways and access to ongoing learning and development.
• Vibrant Culture & Industry-Renowned Social Events: Enjoy monthly awards nights, global conferences, EOFY celebrations, and more.
• Active Hour: Dedicate one hour each week to your fitness or personal wellbeing.
• Comprehensive Health Cash Plan: Access reimbursement for a range of medical services.
• Health & Wellbeing Challenges: Participate in monthly wellbeing initiatives.
• Financial Wellbeing Support: Access expert financial guidance and coaching.
• And Much More: Including pension benefits, share options, charitable donation matching, and salary sacrifice benefits.
Our number one philosophy is Our People. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
