Travel Associates is one of Australasia's most respected luxury travel brands, renowned for its heritage, entrepreneurial spirit and signature Purple Ribbon service. We're seeking an exceptional leader to guide the next chapter of growth across Australia and New Zealand, shaping the future of luxury travel while protecting the unique DNA that sets the brand apart.
As General Manager, you will lead the strategic, commercial, marketing, loyalty, people and technology agenda for a network of more than 300 luxury travel advisors across 60+ locations. This is a rare opportunity to lead a highly established luxury brand, inspire a passionate leadership team, and drive innovation through technology, data, and AI.
Day to day you will...
- Lead and evolve the multi-year growth strategy for Travel Associates across Australia and New Zealand.
- Own full P&L accountability, including budgeting, forecasting, and commercial performance.
- Identify and deliver new growth opportunities, business models, revenue streams, and network expansion initiatives.
- Lead the brand's marketing strategy, customer acquisition, retention, events, partnerships, and brand positioning initiatives.
- Oversee product and supplier strategy, strengthening relationships with premium airline, cruise, hotel, and touring partners.
- Drive the strategic development and commercial success of the World360 Rewards loyalty program.
- Champion customer engagement, database growth, loyalty performance, and client retention initiatives.
- Build and lead a high-performing leadership team while fostering a values-led culture aligned with Travel Associates and FCTG principles.
- Set the technology and AI roadmap, driving innovation, advisor productivity, personalisation, and business performance.
- Represent Travel Associates at executive, industry, media, and supplier levels as a visible ambassador for the brand.
- Ensure strong governance, operational excellence, risk management, and brand consistency across the ANZ network.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
You'll be perfect if you have...
- 12-15+ years' experience within travel, luxury, premium retail, or premium services environments.
- Minimum 8 years' senior leadership experience with full P&L accountability.
- Demonstrated success leading multi-site, multi-region, or multi-market businesses through leaders.
- Proven track record delivering strategic growth, network expansion, and diversified revenue streams.
- Strong expertise across brand strategy, marketing, customer acquisition, and retention.
- Experience developing or leading loyalty programs and database-driven growth strategies.
- A deep understanding of luxury brands and premium customer experiences.
- Experience driving technology, digital transformation, data-led decision making, and AI adoption.
- Exceptional stakeholder management, communication, and executive influencing skills.
- Tertiary qualification in business, marketing, or a related discipline preferred.
- Experience operating across multiple countries or markets highly regarded.
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place to Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised, ongoing Learning & Development via communities of practice. Dedicated time to learn, share and collaborate skills, interests and goals, as well as contribute your own expertise and insights of others.
🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Location: Sydney, Brisbane or Melbourne
