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Senior Manager - Business Development and Marketing (at the rank of Administrative Assistant II)

The University of Hong Kong

Apply now Ref.: 532929
Work type: Full-time
Department: Campus Services Office (61200)
Categories: Executive / Technical / Support
Hong Kong

Applications are invited for appointment as Senior Manager - Business Development and Marketing (at the rank of Administrative Assistant II) in the Campus Services Office (Ref.:532929), to commence as soon as possible, on a two-year fixed-term basis, with the possibility of renewal.

The Campus Services Office (CSO) is seeking a high-calibre individual to join the team as Senior Manager - Business Development and Marketing. The CSO is a newly established unit to unify the management of various service entities, including catering services, on-campus business outlets, postgraduate residences, and future operations of guest accommodations and staff quarters.  The aims are fostering a service-oriented culture, improving operational efficiency, and ensuring the long-term financial sustainability of these units by taking a more dynamic business approach.

Qualities and Qualifications

  • Applicants should possess a good Bachelor’s degree in Business Administration, Marketing, Communications or a related field;
  • Not less than 5 years of proven work experience in brand-building, marketing campaign management, digital marketing, content marketing, or external communications;
  • The ability to manage fast-paced projects and collaborate effectively with internal teams and external partners in a dynamic environment;
  • Strong analytical skills to interpret data, generate insights, create and present marketing strategy to the management;
  • Self-motivation, strong organizational abilities, multitasking, problem-solving, communication and interpersonal skills;
  • Excellent communication skills in English and Chinese;
  • Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint), experience with Google Analytics;
  • Familiarity with AI tools, managing social media platform, proficiency in Canva for creating digital content is an advantage; and
  • Ability to work independently and as a team in a fast-paced environment

Detailed Responsibilities

  • Drive growth and expand opportunities for the CSO's service-oriented endeavors, identifying new markets, forging strategic partnerships, developing and promoting campus services within the CSO’s portfolio;
  • Support the development of promotional strategies for various campus services, development, execution of marketing plans to boost the CSO’s brand and visibility;
  • Study trends, research potential new markets, partnerships, and new ways to brand and promote existing products or services;
  • Cultivating and maintaining relationships with external stakeholders, potential clients, industry partners, both within and outside the University;
  • Creating proposals, developing pricing strategies, and negotiating agreements for various projects and collaborations;
  • Staying industry developments, competitor activities, market trends, and presenting reports and strategies to management; and
  • Plan, execute, and monitor marketing campaigns across paid and organic channels, analyze data and results to evaluate campaign performance;
  • Collaborate with website vendors to develop landing pages and manage content uploads;
  • Coordinate with internal teams, external vendors and partners to ensure timely campaign launches; and
  • Participate in ad-hoc projects and duties, as assigned by the Director

What We Offer

A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits. The appointment will attract a contract-end gratuity and University contribution to a retirement benefits scheme, totaling up to 10% of basic salary.

How to Apply

The University only accepts online application for the above post.  Applicants should apply online and upload an up-to-date C.V.  Review of applications will start as soon as possible and continue until September 8, 2025, or until the post is filled, whichever is earlier.

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