Events & Digital Marketing Coordinator
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Job no: 493641
Work type: Full Time Permanent
Location: Sydney (CBD)
Categories: Legal Practice, Marketing & Communications
About us
Meridian Lawyers is a dynamic and innovative law firm with offices in Sydney, Melbourne, Newcastle, Brisbane, Perth and Canberra. Clients look to our experienced and award-winning team for advice in Insurance, Corporate & Commercial, Workplace Relations & Safety, Commercial Litigation & Dispute Resolution, Property and Health Law.
We are known for providing exceptional quality legal advice that is both strategic and practical. It is this blend of technical expertise and the personal relationships we have with our clients that sets us apart from our competitors.
About the Role
This fantastic opportunity is for an experienced Events & Digital Marketing Co-ordinator to join our reputable and close-knit Business Development & Marketing (BDM) team in our Sydney office. This role plays an integral part in supporting our business development and marketing activities – assisting to retain, grow and manage key client relationships and to raise the profile of sector/practice groups and the Meridian brand internally and externally.
Key duties and responsibilities
As a key member of the team , you will be responsible for a broad range of duties including:
Events
- Assisting the BD & Marketing team to develop internal and external marketing activities to raise the profile of individual practitioners, sector/practice groups and legal services – aligned with practice group business plans and goals
- Planning, executing and managing the logistics for a range of external events including conferences, speaking engagements, sponsorship, workshops, seminars, educational sessions, webinars, podcasts, networking events and social events
- Coordinating with vendors, suppliers and internal teams on logistical aspects of event management
- Assist in developing budgets and timelines, tracking expenses and ensuring events are delivered within budget parameters
- Work closely with other suppliers and internal teams to develop event collateral, promotional materials, signage, presentations, name badges and other materials
- Conduct post-event surveys where applicable
- Monitor and evaluate event feedback from attendees and stakeholders to identify areas for improvement and implement best practices for future events
- Keep abreast of industry trends, competitor activities and emerging event management technologies to enhance client experiences
- Assist in driving content strategy to promote events
Digital marketing
- Assisting in drafting, editing and publishing content on Meridian’s website, social media channels and Meridian’s intranet, and monitoring engagement across these channels
- Perform fundamental search engine optimisation activities (eg. keyword research/rankings, competitive analysis, analysis SEO industry best practice)
- Work with the BD & Marketing team to expand Meridian’s social media presence to additional social media channels
- Leverage existing content through social media channels
- Monitor industry trends and competitor tactics
- Assisting in the creation, distribution and monitoring of email marketing campaigns
- Perform regular audits to identify issues and ensure all sites are optimized
- Produce monthly reports detailing engagement and activity across all social media channels
Knowledge & Experience
- Minimum three to five years’ experience in a professional services environment
- Experience in using email marketing programs such as Vision 6 or similar
- Experience in search, online or digital marketing
- Experience in WordPress, Google Analytics, SEO
- Experience in LinkedIn, Facebook, Instagram and TikTok platforms
- Basic graphic design and desktop publishing skills with the ability to create and format work for use in newsletters, the website and intranet and other visual media would be highly regarded
About you
To be considered for this role, you will need to:
- Have strong attention to detail and be highly organised, including the ability to manage multiple tasks, prioritise effectively and meet deadlines
- Have well-developed problem solving skills
- Have a client focused approach with highly developed communication skills (verbal and written), giving you the ability to build and maintain effective relationships with a variety of internal clients
- Have good time management skills
- Have the ability to work collaboratively in a collegiate environment whilst being process oriented with a focus on continuous improvement
- Have the ability to follow and work within established guidelines and procedures
- Have the desire to learn and develop the role
Why join us?
Joining Meridian Lawyers means joining a practice known for our specialisation and capability. We are a values driven organisation with a genuine, friendly and collaborative culture that respects, rewards and values input and innovation from all levels of the business. Our culture is unique in our industry.
If you want to work in a team environment that is focussed on your development, be supported while enjoying a high level of autonomy and be part of a collegiate and inspiring team, Meridian Lawyers is the right place for you.
We strive to be an employer of choice and understand that it is the contribution of our people that makes our business successful. We have a range of benefits that reward excellence, that include:
- A commitment to learning and development through our MeridianMinds program
- Supported hybrid working model
- Wellbeing initiatives including regular health and skin checks, flu vaccinations
- A range of discounts and services through a variety of leading retail and service partners
- Salary sacrificing options
- An additional paid Personal Enjoyment Day each calendar year
- A competitive employee referral program
Next Steps
If this sounds like the right opportunity for you then please submit your CV and cover letter via this advertisement.
Visit www.meridianlawyers.com.au/careers to meet our people and learn more about this role and our business.
Advertised: AUS Eastern Daylight Time
Applications close:
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