Careers at Virginia Tech

Marketing Manager

Apply now Job no: 517241
Work type: Staff
Senior management: Vice President for Student Affairs
Department: Hokie Wellness
Location: Blacksburg Area
Categories: Communications / Public Relations / Marketing, Student Affairs / Services

Job Description

The Marketing Manager reports to the Director of Hokie Wellness and serves as a member of the team that drives all marketing, communication, and special event needs for the Hokie Wellness Department. The Marketing Manager is responsible for promoting all Hokie Wellness programs and services to include health education, mental health initiatives, financial wellness, substance use, recovery, and employee wellness. This individual is responsible for the development and execution of a comprehensive marketing, communication, and public relations plan for Hokie Wellness and will coordinate the department's promotional materials, publications, teaching media, websites, and social media. They will hire, train, and lead a student staff, and will manage and leverage student staff to reach student audiences. The Marketing Manager will develop and maintain collaborative partnerships within the Division of Student Affairs and should be willing to serve on committees and work teams as needed or desired.

Required Qualifications

Bachelor's degree or equivalent experience in marketing, public relations, advertising, or related field. Experience in marketing, public relations and/or advertising experience that includes areas such as developing a marketing plan; creating promotional materials and publications; experience using a content management system to produce and post web content; and planning special events. Excellent communication skills and professional writing skills with strong editing and organizational skills. Experience with current computer software such as desktop publishing (Adobe Creative Cloud) and database management.

Preferred Qualifications

Work experience in health education, public health, or well-being environment. Supervisory experience. Mastery knowledge of website, design, and video editing software and equipment.

Pay Band


Appointment Type


Salary Information

Commensurate with experience

Review Date

September 14th, 2021

Additional Information


The successful Candidate will be required to have a criminal conviction check as well as documentation of COVID-19 vaccination.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.


About Student Affairs:

Student Affairs at Virginia Tech fosters a community where each student creates a customized experience to meet their goals. Building on our motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice our Principles of Community, which are fundamental to our ongoing efforts to increase access and inclusion and to create a community that nurtures learning and growth. We are actively seeking people to join our community and help us prepare leaders for the world. Our people in Student Affairs are committed to student well-being and assuring that all students Experience VT by demonstrating, supporting, and operationalizing our Aspirations for Student Learning. If you are someone dedicated to ensuring student success, then we want you to consider being a part of our team! 

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact (Tanya Young) at ( during regular business hours at least 10 business days prior to the event.

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