Content Creator
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Job no: 532744
Work type: Staff
Senior management: Senior Vice Pres Advancement
Department: Communications and Marketing
Location: Blacksburg, Virginia
Categories: Advancement, Communications / Public Relations / Marketing
The content creator will provide visual coverage for important gatherings as well as create videos for signature events that elevate the experience for guests. This role will also be responsible for capturing visuals and producing a variety of promotional content for focused paid and organic social media campaigns.
Visual coverage of events will include donor recognition dinners, receptions, awards ceremonies, socials, reunions, etc. and imagery will be shared with attendees and/or be published in public relations, stewardship materials, and on the university’s digital channels.
The content creator will capture, produce, and edit photos and videos for external audiences. The candidate must have excellent communications skills and be able to assess and meet a variety of needs, including crafting different content for different platforms and audiences.
Duties include capturing candid and staged moments at major events while working hand in hand with event coordinators. The content creator will arrive before attendees to shoot the scene of gatherings, take images of people as they arrive, capture moments of guests enjoying receptions or dinners, and other shots as directed.
The content creator will bring innovative, enterprising ideas and stay current with emerging technologies, platforms, and photo/video best practices. The content creator must also demonstrate good professional judgment, follow university brand guidelines, and adhere to university policies and procedures.
Collaboration with Advancement colleagues will be key and include working on stewardship, marketing, and communications projects.
This role will also take a leadership role in ideating on promotional video concepts, storyboarding, and planning the production of videos. The content creator will also collaborate closely with other creatives, including the university’s social media and brand creative teams.
Experience with content management systems and digital asset management systems is preferred. The content creator will upload visual content to websites and appropriately tag and upload images to the university’s photo library.
The ideal candidate will have professional experience as an events photographer and videographer or a similar role, working in a dynamic, high-energy events environment. The ideal candidate will have the ability to work independently and as a team, multitask, and work on multiple deadline-driven projects simultaneously. Deadlines will be fast. Work on nights and weekends is expected. This role will also have occasional travel.
The content creator reports to the assistant director of Advancement communications. The team is located at Virginia Tech’s Blacksburg campus. The candidate’s efforts are focused on supporting Advancement and university-level priorities and meeting the needs of Advancement and university colleagues. Candidates should submit a portfolio of their photography and videography work that illustrates their ability to be successful in the position.
Demonstrated experience as an events photographer/videographer or a similar role or experience, working in a dynamic, high-energy events environment.
Portfolio that demonstrates deep knowledge of photography and videography.
Experience working independently and as a team, multitasking, and working on multiple deadline-driven projects simultaneously and meeting deadlines.
Fluency with using Canon, Sony, or Nikon mirror-less cameras to shoot images and video.
Demonstrated experience producing written and visual content (video, photos, graphics) for social media and/or other digital platforms.
Demonstrated experience producing and curating content that’s accessible and inclusive for diverse audiences on digital platforms
Demonstrated experience executing and planning creative campaigns
Familiarity with industry social media trends and best practices.
Ability to work nights and weekends, and participation in college or university programs when possible.
Bachelor's degree in video production, photography, visual communication, journalism, new media, fine arts or equivalent work and/or academic experience.
Experience with content management systems and digital asset management systems.
Proficiency in Adobe Creative Suite and Mac-based systems and software.
Experience working in a higher education setting.
Marketing and branding experience.
Exempt: Not eligible for overtime
Unable to sponsor work visas
Candidates will be asked to submit a portfolio of their photography and videography work that illustrates their ability to be successful in the position.
The successful candidate will be required to have a criminal conviction check.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Advancement HR at advhr@vt.edu during regular business hours at least 10 business days prior to the event.
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