Job Description
Join a team that values creativity, collaboration, and design that makes a difference.
We’re currently searching for a Multimedia Marketing Specialist to join our New Student and Family Programs team in Blacksburg, VA, to help us in our mission. So, if you’re a strong communicator with a passion for visual storytelling, graphic design, photography, and short-form video creation, please keep reading.
HERE'S WHAT YOU NEED TO KNOW ABOUT THE ROLE:
1) You’ll be joining the New Student and Family Programs team; the New Student and Family Programs team; a department centered on enhancing the student transition experience by fostering inclusive, supportive, and learning-centered experiences.
2) You’ll be reporting to the Assistant Director for Marketing and Communications, in a part-time hourly wage role, not to exceed 1500 hours annually.
3) You’ll create and edit multimedia content (graphics, photography, and video) for division websites and social media platforms such as Instagram, YouTube, and Facebook, participate in social media planning and scheduling, ensuring content aligns with the academic calendar and major events, and monitor content performance across platforms and suggest strategies to optimize engagement.
4) You'll develop designs, illustrations, and signage from concept to completion, both individually and collaboratively.
5) You'll communicate with vendors throughout production and ensure projects meet specifications and deadlines and work collaboratively with internal and external stakeholders to support organizational goals
6) You'll support the design and execution of email and news campaigns, including layout, imagery, and basic copywriting, while following established brand guidelines, university policies and procedures, and accessibility standards.
7) You'll supervise student interns, providing creative direction, feedback, and professional development.
8) You’ll have the chance to grow and take advantage of a developmental plan with opportunities to advance within the Department and the Division.
9) You’ll be offered an hourly rate of $20.00 - $25.00 per hour, along with access to VT discounts.
HERE'S WHAT YOU NEED TO KNOW ABOUT THE UNIVERSITY:
1) THE UNIVERSITY: Virginia Tech as an employer is committed to developing well-rounded employees who are active members of the university community as well as the community at-large. From comprehensive insurance plans to tuition assistance, Virginia Tech offers employees a variety of benefits and perks to help team members build a fuller and more balanced life.
2) THE DIVISION: For our students and ourselves, the Division of Student Affairs believes that changing the world requires courageous leadership and commitment to curiosity, integrity, civility, and service to others. Our culture is defined by a commitment to our Aspirations for Student Learning.
3) THE TEAM: The team in New Student and Family Programs holds a deep passion for working with people, taking initiative (and following through), and we are genuinely excited to continuously learn and grow our knowledge of the college transition experience. In addition to supporting New Student and Family Programs, this role will collaborate with the Dean of Students office and its affiliated areas, including First-Generation Student Success, Interfaith Initiatives, Services for Students with Disabilities, and Student Conduct.
Required Qualifications
• Bachelor’s degree in marketing, communications, graphic design, multimedia, or a related field (or equivalent combination of education and experience).
• Proficiency in design tools such as Adobe Creative Suite and/or Canva.
• Demonstrated experience with social media content creation, including short-form video production (Instagram Reels, YouTube Shorts).
• Demonstrated experience developing and implementing communication or marketing strategies across multiple channels (e.g., web, social media, print).
• Experience with basic video editing software (Premiere Pro, Final Cut, CapCut, etc.).
• Strong visual storytelling skills with attention to detail and brand alignment.
• Strong time management and organizational skills, working independently with little supervision and collaboratively as part of a team on multiple tasks and projects.
• Ability to work occasional evenings and weekends.
Preferred Qualifications
• Communications and marketing experience in a higher education environment or a large organization with centralized brand management.
• Demonstrated knowledge of digital photography and videography.
• Experience with project management systems (Wrike, Trello, Asana, etc.).
• Experience with social media content planning tools (Meta, Falcon, etc.).
• Professional writing skills and familiarity with AP style writing.
• Knowledge of accessibility and inclusive design practices.
• Experience supervising or mentoring student staff or interns.
Pay Band
3
Overtime Status
Non-Exempt: Eligible for overtime
Appointment Type
Regular
Salary Information
$20.00/hr - $25.00/hr
Hours per week
Average 30 hours per week (limited to 1500 hr./year)
Review Date
11/10/2025
Additional Information
The successful candidate will be required to have a criminal conviction check.
Applicants must be authorized to work in the U.S. without the need for visa sponsorship now or in the future.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Pam Saville at psaville@vt.edu during regular business hours at least 10 business days prior to the event.
