Careers at Virginia Tech

GAP Initiative Communications Manager

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Work type: Administrative & Professional
Senior management: Agriculture & Life Sciences
Department: CALS Global
Location: Hybrid
Categories: Communications / Public Relations / Marketing, Agriculture / Life Science

Job Description

The Global Agricultural Productivity (GAP) Initiative is a growing public-private platform dedicated to providing the systems intelligence and coordinated action support necessary to accelerate sustainable productivity growth at all scales of production, and to generate meaningful returns for producers, society, the environment, and the economy. A core pillar of CALS Global in the Virginia Tech College of Agriculture and Life Sciences, the GAP Initiative brings together expertise from universities, the public and private sectors, civil society, and global research institutions to accelerate agricultural productivity growth worldwide.

The annual GAP ReportTM is the heart of the GAP Initiative. Founded in 2010, the GAP ReportTM uses publicly available data to interpret global trends in agricultural total factor productivity growth—a system-wide measure of efficiency and innovation. The Initiative is now entering a strategic growth phase, leveraging its global reputation to expand its influence, develop new research and policy capabilities, and elevate TFP growth as a unifying strategy for creating sector-wide impact.
The GAP Initiative Communications Manager develops and executes a sophisticated, integrated communications strategy to amplify the GAP Initiative’s reach and influence. In addition to the design of the annual GAP Report, its launch event, and year-round activation, this role is responsible for developing educational and advocacy campaigns, creating research translation products, executing events, supporting the launch of the new GAP IQTM data intelligence platform, and coordinating with 20+ global partners.

This role seeks a digital-native communications professional who combines strong content creation skills with strategic thinking, excels at visual storytelling, understands audience segmentation, and is comfortable translating technical content for non-specialist audiences. It reports to the Director of the GAP Initiative and closely collaborates with the GAP Initiative Senior Research Manager.

Required Qualifications

● Bachelor’s degree in Communications, Marketing, Journalism, or significant related professional experience
● Proven track record of developing and executing a communications strategy
● Exceptional written communication skills with the ability to translate complex technical content into accessible narratives for diverse audiences
● Digital marketing and social media expertise with demonstrated success in growing engagement and driving action across platforms
● Visual communication and graphic design skills - proficiency with InDesign, Canva, and Adobe Creative Suite
● Website content management expertise – familiar with Squarespace
● Event planning and execution experience (in-person and virtual)
● Experience coordinating with multiple partners, stakeholders, or external organizations
● Project management skills with a track record of managing complex, multi-stakeholder initiatives
● Ability to work both independently and collaboratively across teams and organizations

Preferred Qualifications

● Master’s degree in communications or related field
● Comfortable with managing analytics to measure performance and optimize campaigns
● Photography and videography skills
● Experience developing educational or training content
● Familiarity with AI tools for content creation and optimization
● Published work in professional or trade publications
● Strong interpersonal skills and comfort presenting to senior audiences
● Agricultural sector exposure and experience
• The incumbent will be located in Blacksburg, VA or the greater Washington, DC area.

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

$65,000 - $70,000; commensurate with experience

Hours per week

40 hours per week

Review Date

January 12, 2026

Additional Information

 

The successful candidate will be required to have a criminal conviction check.

Please upload a writing sample for the search committee's review.

 

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors CollegeThe university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.  These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Dr. Jessica Agnew at jlagnew@vt.edu during regular business hours at least 10 business days prior to the event.

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