Job Summary/Basic Function:

The Marketing & Business Insights Manager is a leadership role within TechHelp, reporting to the TechHelp Executive Director and serving as a member of the TechHelp Leadership Team. This position is responsible for two primary functions: leading TechHelp’s internal marketing efforts and directing the studio/Blu launch team.

In the marketing function, this role develops, manages, and executes TechHelp’s marketing strategy and related activities, including brand stewardship, website content and presence, event marketing, email communications, and promotional and point-of-sale materials. The position works closely with TechHelp leadership and staff to identify priorities and ensure marketing efforts effectively support the organization’s mission and services.

In the launch team leadership function, this role leads the studio/Blu team in supporting Idaho businesses with a range of fee-based go-to-market projects, such as branding, website development, market research, and marketing strategy. The position works directly with client companies to assess needs, define project scope, and develop actionable proposals aligned with the skills and capacity of student employees. Under this person’s guidance, students deliver meaningful value to client organizations while gaining practical, career-building experience.

This role is both a marketing leadership position and a student mentorship role. This role collaborates extensively with external partners, including organizations such as SBDC, Idaho Commerce, Idaho Manufacturing Alliance, and the Idaho District Export Council, as well as other members of Idaho’s business support network.

The position also serves as a key liaison with the College of Business and Economics (COBE) leadership and faculty. Because studio/Blu provides a distinctive experiential learning opportunity that benefits students, the community, and the University, building and maintaining strong relationships across the college is an essential responsibility of this role.

Level Scope:

Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate staff. Manages experienced professionals who exercise latitude and independence in assignments. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human, financial, and often physical resources in compliance with departmental and campus wide goals and objectives. Ensures subordinate supervisors and professionals adhere to defined internal controls with a focus on policy and strategy implementation. Manages systems and procedures to protect departmental assets and requires practical knowledge in leading and managing the execution of processes, projects and tactics within one area. May report to a Chair, Unit Director, or equivalent administrative management.

Essential Functions:

55% of Time - Launch Team Leadership and Client Services

• Lead the studio/Blu launch team in delivering market-facing services to Idaho businesses while providing high-quality experiential learning opportunities for student employees.
• Lead client discovery conversations to identify business needs, project goals, and service opportunities.
• Define project scope, develop proposals, and align project work with client needs, program resources, and student team capacity.
• Lead or oversee client engagements involving branding, market research, customer discovery, website development, digital marketing, and go-to-market strategy.
• Conduct or direct market research, competitive analysis, market opportunity assessments, and related business intelligence activities.
• Translate research findings into clear, actionable recommendations that support client decision-making, growth strategies, and commercialization efforts.
• Provide direction and quality oversight for client deliverables to ensure work is accurate, relevant, and professionally executed.
• Supervise undergraduate and graduate student employees engaged in client projects involving marketing, research, analytics, and related services.
• Assign, coordinate, and review student work to ensure quality, timeliness, and alignment with project and learning objectives.
• Coach and mentor students in professional communication, project execution, client service, and problem-solving.
• Develop project frameworks, templates, and workflows that support consistent, effective service delivery by the student team.
• Coordinate student recruitment, onboarding, training, and professional development.
• Collaborate with faculty and academic units to connect client-based projects with coursework, capstones, and other experiential learning opportunities.
• Provide guest lectures, workshops, and presentations that connect students with real-world business and market challenges.
• Track, assess, and report student experiential learning outcomes.
• Build and maintain productive relationships with Idaho businesses, faculty, and external partners to support client engagement and program success.

30% of Time - Marketing and Communications Leadership

• Lead the development, coordination, and execution of TechHelp’s marketing and communications efforts to strengthen visibility, engagement, and program support.
• Develop and implement marketing and communications strategies that support TechHelp’s mission, services, programs, and events.
• Lead branding and messaging efforts to ensure consistency across communication channels and materials.
• Oversee website content, digital presence, email marketing, social media, event marketing, and promotional materials.
• Provide strategic direction and quality oversight for student-supported marketing, digital media, and communications activities.
• Review and approve marketing materials for clarity, quality, brand alignment, and audience effectiveness.
• Collaborate with TechHelp leadership and staff to identify marketing priorities and support organizational goals.
• Coordinate outreach and promotional efforts that increase awareness of TechHelp services and strengthen engagement with target audiences.
• Develop content and communications supporting events, initiatives, partnerships, and strategic priorities.
• Maintain effective working relationships with external partners, including business, industry, and economic development organizations, to support outreach and visibility.
• Ensure marketing activities align with organizational priorities, stakeholder needs, and available resources.

10% of Time - Strategy, Analytics, and Program Development

• Support program direction and organizational effectiveness through strategic planning, performance analysis, and market-informed recommendations.
• Conduct market and industry analysis to identify trends, opportunities, risks, and emerging needs relevant to TechHelp programs and services.
• Provide research-based insights and strategic recommendations to support leadership decision-making.
• Identify opportunities to strengthen or expand programs, services, and partnerships based on stakeholder needs and market conditions.
• Manage CRM and related data systems supporting client, partner, and stakeholder engagement.
• Develop and maintain reports, dashboards, and other tools that track marketing activity, engagement, and program outcomes.
• Analyze performance data to improve marketing effectiveness, outreach efforts, and service delivery.
• Support reporting related to organizational impact, program development, and stakeholder engagement.

5% of Time the position must:

• Perform other duties as assigned.

Knowledge, Skills, Abilities:

• Extensive knowledge of marketing principles, marketing communications, and brand management, including web presence, email marketing, social media, event and trade show marketing, promotional materials, and earned media.
• Knowledge of market research methods, customer discovery processes, consumer testing, and industry analysis, with the ability to identify market opportunities and inform business and marketing decisions.
• Knowledge of branding, go-to-market strategy, and commercialization concepts, with the ability to support the development of practical strategies for client organizations.
• Knowledge of digital marketing tools, platforms, and content management systems, as well as current trends and leading practices in marketing and audience engagement.
• Skill in assessing client needs, defining project scope, and developing actionable solutions that align with organizational goals, available resources, and student team capabilities.
• Skill in project management, including planning, prioritizing, coordinating multiple projects simultaneously, and ensuring high-quality deliverables within established timelines.
• Ability to gather, interpret, and synthesize qualitative and quantitative data and translate findings into clear, actionable insights and recommendations.
• Ability to exercise sound judgment and independent decision-making when addressing complex problems involving multiple stakeholders, competing priorities, and evolving business needs.
• Strong leadership and mentoring skills, with the ability to guide, develop, and oversee student employees in a professional, educational, and client-facing environment.
• Ability to foster experiential learning by aligning project work with student development goals while maintaining quality and value for external clients.
• Strong interpersonal and relationship-building skills, with the ability to work effectively with faculty, staff, students, business leaders, economic development partners, and other external stakeholders.
• Strong written, verbal, and presentation communication skills, with the ability to communicate effectively with a variety of audiences and represent the organization in a professional manner.
• Ability to lead discovery conversations, facilitate collaboration, and build consensus among clients, colleagues, and partners with differing needs and perspectives.
• Ability to work effectively in a highly collaborative, cross-functional environment while also operating with a high degree of independence and accountability.
• Ability to support program development and continuous improvement through strategic thinking, innovation, and responsiveness to market and organizational needs.

Minimum Qualifications:

Bachelor’s degree or equivalent plus 5 years of experience including 1 year of managerial experience.

Preferred Qualifications:

• Bachelor’s or Master’s degree in marketing, business, analytics, communications, or a related field.
• Eight (8) years of progressively responsible professional experience in marketing, analytics, market research, business strategy, or related fields.
• At least two (2) years of leadership or supervisory experience, which may include project leadership, staff supervision, or program coordination.
• Experience working with digital marketing platforms, analytics tools, and CRM systems.
• Experience working with industry partners, startups, or innovation programs.
• Experience supporting consulting services, commercialization initiatives, or revenue-generating programs.
• Experience with content management systems, CRM platforms, analytics dashboards, and marketing automation tools.
• Experience working within university-industry partnerships or applied research environments.

Salary and Benefits:

Salary range is $73,548.80 to $91,936.00 annually and is commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents
• See our full benefits page for more information!

Required Application Materials:

Resume and cover letter. 

About Us:

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/