As the Head of Health & Lifecycle Marketing, you'll lead one of HBF’s critical marketing portfolios, driving the strategic development and delivery of integrated, data-informed lifecycle and engagement marketing initiatives that champion member health, loyalty, and lifetime value.

You’ll be at the forefront of enhancing HBF’s health proposition, building brand equity, showcasing our evolving health services, and fostering long-term member relationships through exceptional experiences across their health journey.

This role will also see you leading a cross-functional, high-performing team and marketing chapter empowering team members to become brand advocates, innovators, and creators of real impact.

What you’ll do

• Lead the development and execution of HBF’s lifecycle marketing strategy from acquisition through retention and re-engagement.
• Champion member health engagement through dynamic campaigns, partnerships, and education initiatives.
• Drive content and social media strategies that inspire action and align with our health-focused mission.
• Build and scale chapter-based marketing capability using agile principles, fostering a culture of continuous improvement and excellence.
• Develop and manage budgets effectively, ensuring strong ROI and alignment with strategic objectives.
• Represent HBF as a trusted marketing leader both internally and externally, fostering strong agency partnerships and interdepartmental collaboration.

About You
You’re a strategic thinker who is driven by the big picture and know how to roll up your sleeves and make things happen. Your previous marketing roles involved leading teams, you are someone who brings out the best in others, believes in continuous learning, and isn't afraid to challenge the status quo.

You know how to create meaningful customer journeys, not just campaigns and are passionate about delivering great experiences across the entire lifecycle. You have led content, social, product launches, always with the customer front and center.

You’re confident working in complex, regulated environments (like insurance or finance), and you’re just as comfortable in a boardroom as you are brainstorming with your team or collaborating with agency partners.

Why work with us?

• Fully subsidised Gold Hospital Insurance Cover
• Flexible working and Work from home options
• 3 additional well being days off a year (on top of our standard 20 days annual and 10 days personal leave)
• 2 volunteering days per year
• 18 weeks paid parental leave
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels

Next steps
To apply, click on the “Apply Now" button to complete your application and send through a copy of your CV outlining your skills and experience in relation to this role.

At HBF, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. HBF is a place of belonging.

We are proud of who we are, and we encourage applications from diverse groups such as Indigenous and Torres Strait Islander people, physical ability, age, sexual orientation, gender identity or expression and family background, including caring responsibilities.