MARKETING SPECIALIST

Job no: 543131
Position type: Full-time
Location: PHOENIX
Division/Equivalent: STATE OF AZ
School/Unit: DEPT OF CORRECTIONS
Department/Office: DC-A140-OPERATIONS
Categories: Marketing/Pub Info

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ARIZONA DEPARTMENT OF CORRECTIONS

REHABILITATION & REENTRY

Our mission is to enhance public safety across Arizona through modern, effective correctional practices and meaningful engagements.

The Arizona Department of Corrections, Rehabilitation and Reentry (ADCRR) is committed to creating a safe, secure, and humane correctional system. With public safety top of mind, ADCRR and its more than 8,000 officers and professional staff are driven by a heart for public service and a commitment to deliver perfect effort each day. ADCRR is redefining itself as an agency whose daily work centers on transparency, accountability, and fairness.

MARKETING SPECIALIST

Job Location:

Address:

Arizona Correctional Industries (ACI)
4441 E. McDowell Rd.
Phoenix, Arizona 85034
https://corrections.az.gov/

Posting Details:

Salary: $64,000.00 

Grade: 21

Closing Date: 09/02/2026

Job Summary:

Do you have at least 3 years of professional experience in an established business managing digital marketing, social media, or communications? Join our elite Arizona Correctional Industries (ACI) Marketing and Advertising Team. This is the next step in your marketing Career. Apply now!

The Arizona Department of Corrections, Rehabilitation & Reentry (ADCRR) is seeking a forward-thinking Marketing Specialist to support the day-to-day execution of Arizona Correctional Industries' (ACI) marketing and communications efforts. This role focuses on producing and publishing social content, supporting advertising, maintaining website content, and tracking performance across channels. Works closely with the Marketing and Advertising Manager to carry out the marketing strategy and helps ensure ACI's brand, employer partnerships, and workforce development story are represented consistently across digital platforms.

For further information about the Arizona Correctional Industries, visit: https://aci.az.gov/

Job Duties:

- Creates, schedules, and publishes content across LinkedIn, Facebook, and Instagram in line with the content calendar and brand guidelines
- Monitors engagement and responds to comments and messages
- Supports the employee spotlight series and other ongoing content initiatives
- Assists in building and launching digital ad campaigns across all digital platforms
- Tracks spend, pacing, and performance against goals
- Supports paid promotions of key initiatives, employer partnership announcements, and trade show events
- Updates and maintains website content, including products and services pages, creates blog material, and supports Search Engine Optimization (SEO) efforts
- Tracks performance metrics across social, web, and all other channels
- Compiles regular reporting on reach, engagement, and campaign results
- Flags trends and recommends optimizations to the Marketing and Advertising Manager
- Produces basic graphics, social assets, and simple print materials using approved brand templates
- Supports the graphic designer and coordinates with the sign shop and print vendors on production needs
- Supports employer outreach, trade show preparation, and cross-agency communications as needed
- Assists with internal updates and stakeholder-facing materials
- Drives on State business
- Performs other duties appropriate to the assignment

Knowledge, Skills & Abilities (KSAs):

Knowledge of:
- Strong understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media platforms
- Marketing analytics
- Data tracking tools like Google Analytics, UTM tracking, and native KPIs
- Social Media platforms, their trends, and best practices
- Email marketing and website Content Management Systems (CMS) platforms

Skill in:
- Social content creation including videography, photography, and simple editing
- Coordination with vendors, contracts, and cross-team leaders
- Content scheduling, planning, and analyzing
- Communications and presentations
- Working knowledge of market research, surveys, and data analytics
- Planning and leading initiatives
- Meta and Google Business Suite, LinkedIn, and Canva
- Writing, editing, and content creation

Ability to:
- Communicate clearly across all marketing channels and to all defined audiences
- Manage multiple campaigns and deadlines simultaneously
- Represent ACI's mission accurately in public-facing content
- Work collaboratively across teams
- Assist in execution of marketing plans to reach audiences through targeted channels
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy

Selective Preference(s):

- At least three (3) years of professional experience in an established business managing digital marketing, social media, or communications
- At least one (1) year of experience in project management

Pre-Employment Requirements:

Employment is contingent on the selected applicant passing a background investigation and a drug test.

If this position requires driving or the use of a vehicle as an essential function of the job, then the following requirements apply. Any employee operating a motor vehicle on State business must possess and retain a current, valid class-appropriate driver’s license, complete all required training, and successfully pass all necessary driver’s license record checks. The license must be current, unexpired, and neither revoked nor suspended. Employees who drive on state business are subject to driver’s license record checks, must maintain acceptable driving records, and must complete all required driver training. An employee who operates a personally owned vehicle on state business shall maintain the statutorily required liability insurance (see Arizona Administrative Code (A.A.C.) R2-10-207.11).

In an effort to maintain a safe environment, all employees are required to take a Tuberculosis (TB) test during their New Employee Orientation and every year thereafter.

All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).

Benefits:

We offer an excellent and affordable comprehensive benefits package to meet the needs of our employees:
- Vacation and sick days with 10 paid holidays per year
- Paid Parental Leave-Up to 12 weeks per year paid leave for newborn or newly-placed foster/adopted child (pilot program).
- Robust and affordable insurance plan to include medical, dental, life, short-term and long-term disability options
- Exceptional retirement program
- Optional employee benefits such as deferred compensation plans, credit union membership, and a wellness program
- An incentivized commuter club and public transportation subsidy program

Learn more about the Paid Parental Leave program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page

Retirement:

Positions in this classification participate in the Arizona State Retirement System (ASRS). Enrollment eligibility will become effective after 27 weeks of employment.

Current ADCRR Employees: Consult with your respective Human Resources Liaison if you are in a different retirement plan than the one indicated above.

Contact Us:

The State of Arizona is an Equal Opportunity/Reasonable Accommodation Employer. Persons with a disability may request a reasonable accommodation such as a sign language interpreter or an alternative format by calling (602) 255-2430. Requests should be made as early as possible to allow sufficient time to arrange the accommodation.

Advertised: US Mountain Standard Time
Application close: US Mountain Standard Time

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