Duties and Responsibilities

• Marketing Innovation
  • Leveraging AI, Architect creative marketing strategies that leverage cutting-edge digital tools and traditional platforms to increase customer engagement
  • Analyze trends and optimize campaigns to ensure maximum impact and ROI for IWU-N&G enterprises 
• Enterprise Development Support
  • Provide expert marketing insights and AI-driven actionable plans tailored to small business challenges
  • Facilitate workshops, toolkits, and consultations to empower the entrepreneurs within the enterprise development division in achieving sustainable growth 
• Strategic Partnerships
  • Forge and nurture partnerships with local organizations, industry leaders, and influencers to enhance market positioning
  • Co-create collaborative programs and campaigns that amplify reach and align with business goals
• Event Design and Activation
  • In collaboration with the Director of Events for IWU-N&G, envision and implement transformative events that drive brand visibility and customer loyalty
  • Work within the existing standard operating procedures and the event team to manage event execution, from conceptual planning to post-event analysis, ensuring alignment with business growth objectives 
• Performance Engineering
  • Define key performance metrics and use analytics to refine strategies
  • Develop comprehensive reports and presentations to communicate growth achievements and opportunities 

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

• Bachelor’s degree in Marketing, Business Development, Entrepreneurship, Design, or a related field

Experience

• Three or more (3+) years of experience in marketing, event strategy, or partnership development, preferably with a focus on small businesses or entrepreneurial ventures

Required Skills

Core Competencies
o Creative thinking paired with practical execution skills
o Proficiency in CRM systems, marketing platforms, and event technologies
o Exceptional networking, relationship management, and communication abilities
o Entrepreneurial mindset with a passion for small business success

Preferred Qualifications
o Experience in leveraging digital tools for hyper-local marketing
o Knowledge of market trends impacting small enterprises
o Certifications in growth hacking, digital marketing, or related fields are a plus

WORKING CONDITIONS: This position may require occasional travel to small business locations, events, or networking engagements. A flexible and hybrid work environment is available, emphasizing results over hours

IWU Kingdom Diversity Statement

IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity.  We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity.  Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth.  We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.