Title: Marketing Development Specialist

Department Org: Enroll Mgmt Marketg - 103070

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit: Professional Staff Association

Primary Location: MC AD

Shift:  1

Start Time:  8:15am   End Time:  5:00pm

Posted Salary: $54,000-$58,000

Float: {bOther1}

Rotate: {bOther2}

On Call: {bOther3}

Travel: {bOther4}

Weekend/Holiday: {bOther5}

Job Description:

Serves as account representative for enrollment marketing within The University of Toledo to provide reliable counsel to partners and internal division offices, create and execute marketing campaigns, marketing assets (photos, social media posts, emails, etc.) and recruitment communications projects that support achievement of enrollment objectives and build strong, lasting relationships. This position will need to understand enrollment management marketing/communication needs and objectives and ensure all recruitment marketing and communication align with University standards, strategy and priorities.

Minimum Qualifications:

Education/experience:
• Bachelor’s degree required.
• Excellent computer skills in Microsoft Office, strong Excel, Power Point and Word skills and experience required.
• Experience with enrollment CRM platforms/communication CRM platforms (ex: Slate).
Communication and other skills:
• Excellent written (including editing) and oral communication skills.
• Knowledge or ability to learn and adhere to AP Style guidelines.
• Self-motivated with the ability to follow directions while working independently.
• Management of social media accounts on platforms including Instagram and TikTok.
• Photography and videography recording and editing for multiple platforms.
• Basic graphic design skills (or experience in a self-service design platform like Canva).
• Basic web editing. Knowledge of web and email accessibility standards.
• High proficiency in project management, attention to detail, prioritization of work and organizational skills required.
• Ability to build relationships and develop trust with stakeholders.
• Ability to contribute to team projects.
• A high degree of professionalism and strong work ethic coupled with a sense of responsibility and integrity required.
• Ability to work under minimal supervision, tight time constraints, and periodic high-volume circumstances.
• Willingness and ability to take direction from various sources required.
• Must be flexible and available outside of normal business hours. May be required to respond to urgent matters at all times of the day and/or on scheduled days off.

Preferred Qualifications:

• Prefer minimum of three years of marketing, project management experience, and/or enrollment management experience.

Conditions of Employment:

Equal Employment Opportunity Statement:

The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation. 

The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.

The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at hrcompliance@utoledo.edu or 419-530-4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request. 

Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus.