Position Title: KTWU Marketing and Promotions Intern

Department: KTWU - Promotions

Advertised Pay: 12.00

Campus Location: Washburn University

Special Instructions to Applicants: Must be enrolled in Mass Media 494

Position Summary: This position will report to the Director of Marketing and Promotions for KTWU, the public broadcast television station licensed through Washburn University, and assists with graphic design, marketing, promotions, and communications.

During your internship, we will give you the opportunity to gain practical experience that will lead to the creation of many varied pieces for a portfolio of work demonstrating your abilities. We expect you to work - after all, this is a paid internship - but we also want you to learn and have some fun in a creative environment. You will have the opportunity to work with other departments at KTWU, particularly any that interest you or from which you would like to gain some knowledge/experience, to help make you a much stronger candidate when you enter the job market.

Position is ideal for student seeking to gain experience in graphic design, marketing, promotions, media, communications.

Essential Functions:
KTWU Production Packages– KTWU regularly produces several shows, which vary from airing weekly to annually. A specialized promotional package is created for each show. They typically include graphic design of promotional sheets for our sales team, social media graphics and posts, DVD covers, posters, promotional swag, video and more. You will have the opportunity to work on the creation of a promotional package for one or more of these productions.
KTWU Sales Packet Collateral: We are in the process of creating new promotional pieces for inclusion in a sales packet that the development team uses to secure underwriters, gain donors or recruit members. These pieces typically require researching demographic and ratings information for KTWU shows, gathering the applicable PBS provided content, and designing pieces that are within both KTWU and PBS brand guidelines.
Program Promotion - We produce a monthly program guide that features highlights about KTWU and PBS shows for the following month, along with showtimes. You will be asked to help gather promotional graphics/information, create written content and provide layout of the monthly program guides. There is an opportunity to make design changes by utilizing research and providing a fresh perspective while including what is important to KTWU members. KTWU and PBS shows promotion is also needed at various times through the production/reconfiguring of artwork for print, digital or video.
Special Events - We have several special events throughout the year, either for our members, underwriters or the public. During the course of the internship, you will be asked to assist with at least one special event. This could range from design, email creation, working at the event, photography/filming, etc., depending on the event and your skills/interests.
News Releases - You will be asked to write a few KTWU news releases throughout the semester and update PBS news releases for local distribution. These releases go to the media and to the news room on washburn.edu (KTWU).
As this is a Mass Media Internship, student must contribute 128 hours on the job for a 2-credit internship class (MM494). This can be divided between 2 semesters if needed.

Non-Essential Functions:
Assist with updates to the KTWU website
Opportunity to work on promotional pieces utilizing photography and videography, depending on events and your interests.
Occasionally may be asked to carry boxes and move marketing materials.

Required Qualifications:
As this is a Mass Media Internship, the student must have completed or currently be enrolled in a Mass Media course.
Knowledge of design, mass media and/or communications
Strong writing and editing skills
Strong attention to detail
Ability to work independently and ask questions when unsure how to proceed.

Preferred Qualifications:
Adobe Creative Suite Skills, particularly InDesign, Photoshop, and Illustrator
Knowledge of AP style
Microsoft Office

Hourly, Part time, Varies   
Background Check Required