Position Title: Social Media Intern

Department: Strategic Communications&Marketing

Advertised Pay: 12.00

Campus Location: Washburn University

Position Summary: The Social Media Intern will work under the mentorship of the Assistant Director of Social Media to support Washburn University's official social media presence. This role is designed as a hands-on learning opportunity in social media marketing and communications, with responsibilities that span social media management, content creation and planning, audience engagement and insights, analytics and more. The intern will play an active role in shaping digital storytelling that reflects the Washburn experience, while also developing professional skills in strategy, brand alignment and platform best practices.

Applicants are encouraged to: (1) include a short, informal cover letter explaining your interest in the position and any prior, relevant experience you have and (2) email samples of social media or marketing work (personal or organizational) to leah.jamison@washburn.edu when applying.

Essential Functions:
-Content Creation & Curation: Develop on-brand multimedia content (photos, videos, graphics, and captions) for Instagram, TikTok, Facebook, and other channels.
-Strategic Planning: Actively participate in and help lead brainstorming sessions and assist in building monthly content calendars.
-Event Coverage: Attend university events (during evenings and/or weekends) to capture content showcasing campus life and student experiences.
-Video Production: Film and edit short-form content using tools such as CapCut, Edits, Adobe Premiere and native platform tools.
-Brand Storytelling: Assist in identifying storytelling opportunities that reflect the values, spirit and diversity of the Washburn community.
-On-Camera engagement: Confidently appear in or narrate videos, showcasing authenticity and enthusiasm for campus life.
-Cross-campus Collaboration: Engage with departments and student groups to develop content ideas and coordinate promotional content.
-Graphic Design: Design branded graphics using Canva or Adobe Creative Suite to accompany social posts.
-Trend monitoring & audience research: Stay current on platform updates, internet culture and emerging trends to influence relevant content ideas.
-Analytics & reporting: Analyze post performance and compile metrics to inform content improvements and strategy.
-Additional duties: Perform other related tasks as assigned to support the Strategic Communications & Marketing department.

Required Qualifications:
-Must be a currently enrolled Washburn University student in their junior or senior year and in good academic standing.

Preferred Qualifications:
-Prior experience with any of the following: social media content creation (especially short-form video), content strategy, digital marketing and social media account management.
-Enthusiastic about representing and promoting Washburn University through creative and authentic content.
-Actively engaged in campus life and student organizations, with strong awareness of current events, trends and culture at Washburn.
-Proficiency in using smartphones or cameras for high-quality photo and video capture; familiarity with tools such as Canva, CapCut, Adobe Creative Suite and/or Instagram/TikTok native editing features.
-Strong attention to detail; excellent written and verbal communication skills.
-Ability to work independently and in team meetings.

Hourly
Background Check Required