Position Title: Student Social Media Content Creator

Department: School of Business

Advertised Pay: 12.00

Campus Location: Washburn University

Position Summary:

The Student Social Media Content Creator creates student-centered content promoting the School of Business across all social media platforms through video and “stories.” This position is responsible for developing, planning, creating and posting social media posts to promote SoBu major programs, events, services, student organizations and other happenings.

About Washburn University: 

Washburn University is a teaching-focused, student-centered, public institution located in the metropolitan setting of Topeka that has earned national recognition for its high-impact programs for first-generation students. Washburn has a student body of over 5,500 undergraduate, graduate, and law students, a significant and growing number of whom are first-generation and Pell-Grant eligible. The University has created educational pathways for all students to be successful and achieve their educational goals.

Washburn is dedicated to recruiting and retaining a dynamic faculty, staff, and student body and cultivating a robust learning and working environment and curriculum. We employ more than one thousand faculty and staff on our campuses throughout Topeka and strive to offer competitive wages, an excellent benefits program, and a supportive culture and a healthy work/life balance. Washburn seeks to create an environment that reflects our core values for creating positive IMPACT: inclusion, modernization, partnership, achievement, community and transformation. In 2024, Washburn was recognized as one of the best colleges in the nation to work for, according to Great Colleges to Work For® program.

Essential Functions:
• Develop social media content plan to be approved by the Dean of the School of Business and Communication and Event Coordinator.
• Conduct interviews with faculty, staff, students, alumni and guest speakers to create social media content to promote SoBu
• Edit video files into short social media posts and stories that are engaging, entertaining and informative, while ensuring all posts are properly aligned with Washburn University and the School of Business branding and marketing standards
• Attend SoBu events and student organization meetings to create engaging content that highlights what is happening within the School as it takes place
• Maintain consistent communication with SoBu faculty, staff and student organization leaders, to stay informed of their activities and create content
• Ability to record/produce quality videos and posts that are polished and entertaining in a timely manner
• Engaging with followers and replying to comments on social media posts in a timely manner
• Perform other duties as assigned

Required Qualifications:
Current Washburn student majoring in business (Accounting, Data Analytics, Economics, Entrepreneurship & Innovation, Finance, General Business, International Business, Management, or Marketing)

Knowledge and experience with multiple social media platforms (specifically Facebook, Instagram, TikTok, YouTube and Twitter)
Knowledge and experience with creating and editing quality videos
Excellent writing, organization and communication skills
Must display creativity and be able to initiate innovative ideas to appeal to prospective and current students
Ability to conduct one-on-one and group interviews on camera
Self-motivated, creative, detail-oriented, ability to prioritize, multi-task and meet deadlines
Enthusiasm for the School of Business and sense of professionalism

Preferred Qualifications:
Design software experience with Adobe Cloud Suite including Illustrator, Photoshop, InDesign and Premiere Pro
Understanding of branding guidelines and principles
Understanding of design principles such as hierarchy, typography and layout

Hourly, Varies, Varies/Shift   
Background Check Not Required